1. MARKETING MANAGEMENTChapter 2 Developing andImplementingMarketingStrategies and Plans (Chapter 2&3 in text book) 2. Chapter QuestionsWhat is a strategic plan?What…
1. 1Marketing ManagementChapter 1 2. 2What is Marketing?Marketing is the delivery of customersatisfaction at a profit. 3. 3The Goal of Marketing is:To attract new customer…