Product and Brand Management:  What is marketing? Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers…

Product Decisions The Product “ A product is any thing that can be offered to a market to satisfy a want or need.” “ Products that are marketed include physical goods,…

Slide 1Chapter 9Copyright ©2009 Cengage Learning Inc. All rights reserved 1 MKTG Designed by Amy McGuire, B-books, Ltd. Prepared by Deborah Baker, Texas Christian University…

Slide 1Marketing Product Slide 2 Overview l Definition of product vs. service l The importance of branding and packaging l Consumer and industrial products l Product mix…

Slide 1 1 P r o d u c t Mix Slide 2 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....…

Slide 1 1 Lamb, Hair, McDaniel CHAPTER 10 Product Concepts 2010-2011 Slide 2 2 LO 1 Define the term product LO 2 Classify consumer products LO 3 Define the terms product…

Slide 1 PRODUCT Slide 2 Ashok Leyland is known for its products Slide 3 What is a Product? A product is anything that can be offered to a market to satisfy a want or need,…

Slide 1 Product, PLC and Services Chapters 10 - 12 Slide 2 What is a Product? Anything that can be offered to a market to satisfy a want or need. It is usually judged on…

Slide 1 DEVELOPING NEW PRODUCTS AND SERVICES C HAPTER Slide 2 Product Item Product Line Product Mix A specific version of an organization’s products. A group of closely-related…

Slide 1 PRODUCT & BRAND Slide 2 Objectives: Define the term product. Concept of Services Define the terms: levels of product, product line, and product mix. Concept of…