1. CHAPTERDEVELOPINGNEW PRODUCTS AND SERVICES 2. Product Items, Lines, and MixesA specific version of anA specific version of anProduct ItemProduct Item organization’s…

PRODUCT CONCEPTS & STRATEGIES 12-* At the heart of a great brand is a great product 1. Define the term product. 2. Classify consumer products. 3. Define the terms product…

1. Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need PRODUCT - Everything that goes with the purchase.-…

Slide 1 1 P r o d u c t Mix Slide 2 2 Anything that is offered to the market for attention, acquisition, use or consumption that satisfies a want or a need Product is.....…

Slide 1 Product, PLC and Services Chapters 10 - 12 Slide 2 What is a Product? Anything that can be offered to a market to satisfy a want or need. It is usually judged on…

Slide 1 1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product mix. 4.Describe…

Product Items, Lines, and Mixes 1 Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products…

Marketing Mix Ing. Martin Krištof spring 2005 A bundle of physical, service, and symbolic attributes designed to enhance buyers want satisfaction. Product - definitions…

Product Items, Lines, and Mixes 1 Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products…