Slide 1 1 Lamb, Hair, McDaniel Chapter 10 Product Concepts 2013-2014 Slide 2 Define the term product Classify consumer products Define the terms product item, product line,…

Slide 1 11 Product Concepts Slide 2 Copyright © Houghton Mifflin Company. All rights reserved.11 | 2 Agenda What Is a Product? Product Line and Product Mix Product Life…

Slide 1 Product Strategy Slide 2 What is a Product? Anything that can be offered to a market for attention, acquisition, use or consumption. Satisfies a want or a need. Includes:…

Slide 1 1 chapter Learning Objectives 9 9 1.Define the term product. 2. Classify consumer products. 3. Define the terms product item, product line, and product mix. 4.Describe…

Product Items, Lines, and Mixes 1 Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products…

Product, PLC and Services Chapters 9-11(sections) What is a Product? Everything, both favorable and unfavorable, that a person receives in an exchange. Primary characteristics…

(Ch.11)Product Line And Product Mix Main concepts: - Product Item: specific version of product among organization's products - Product Line: closely related product…

STRATEGIC MANAGEMENT STRATEGIC MANAGEMENT Strategic Report on Procter & Gamble Presented By : Ritu Lakhotia- Pgdma1146 Ronak H.Patel- Pgdma1147 Sandeep Kumar-pgdma1148…

MARKETING 1. ACTIVITIES DIRECTED TOWARD IDENTIFYING AND SATISFYING CUSTOMER NEEDS AND WANTS THROUGH A PROCESS OF EXCHANGE 2. THE PROCESS OF PLANNING AND EXECUTING THE CONCEPTION,…

Product Items, Lines, and Mixes 1 Types of Consumer Products Unsought Products Specialty Products Shopping Products Convenience Products Consumer Products Business Products…