Comprehensive Notes Marketing Management Made easy by. Miss Ambreen Bilal ___________________________________________________________________________ According to the syllabus…

PRODUCT DECISIONS • Product mix: set of all product lines – Width: # of product lines – Length: # of products in lines – Depth: # of versions of each product carried…

1. Marketing 1 Product 2. It’s more than just products ... 3. Service = Product 4. Service = Product 5. Do you have any favorite Products? 6. Anything that can satisfy…

1. © McGraw-Hill Companies, Inc., McGraw-Hill/Irwin 2. Learning ObjectivesLEARNING OBJECTIVES How can firms create value through innovation? What is the diffusion…

1. Product Strategies MS20A Lecture 7 2. MARKETING REVIEW 1. Find a Need & Fill It 2. Need = Segments & Targets [Homogeneous Behaviour]3. Segments & Targets =…

1. Topic 5: Product, Services, and Branding Strategy 8 2. Learning Objectives After studying this chapter, you should be able to: Define product and the major classifications…

Slide 1What is a Product? Multidimensional, sum of all its features, bundle of utility Slide 2 Product Component Model Repair and maintenance SUPPORT SERVICES COMPONENT CORE…

1. Productdecisions Nguyen Thuong Huyen Le lien Huong Nguyen Thu Lan Nguyen Van Quyen Principles of Marketing 2. Outline I. Product Overview II.Individual Product Decisions…

PRODUCT DECISIONS 7-1 Product • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and…

1.  Discuss product support services.  Explain product decisions and social responsibility.  Identify and describe product line decisions and product mix decisions.…