Documents Marketing Fourteen (Product Decisions)

PRODUCT DECISIONS • Product mix: set of all product lines – Width: # of product lines – Length: # of products in lines – Depth: # of versions of each product carried…

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1. PRICING STRATEGIES &SALES………………………………….1 9/4/2014 2. Selling Vs Marketing Concept• Selling focuses on the needs of the seller;Marketing…

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1. 7-1 Product Decisions • Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…

Documents 7-1 Product Decisions Product is critical element of marketing mix; Anything that can be offered to....

Slide 1 7-1 Product Decisions Product is critical element of marketing mix; Anything that can be offered to a market for attention, acquisition, use or consumption and that…