1. IMC Communication ToolsIMC Communication ToolsAdvertisingDirect MarketingInteractive/ Internet MarketingSalesPromotionPublicity/PublicRelationsPersonalSelling 2. DEFINITION…
PowerPoint by: Ray A. DeCormier, Ph.D. Central Connecticut State University Chapter 13: Business Marketing Communications: Advertising and Sales Promotion 0 Advertising and…
• Module-I: - Definition, objectives, Functions and classification of Sales Management, - Selling under the Marketing concept, - Interdependence of Salesmanship and Advertising.…
Slide 1 Your Team Members’ Names Here Slide 2 Briefly describe the type of business you plan to start Mission Statement Slide 3 ◦ Team Members/Owners of Business…
Slide 1 Chapter 7 Developing the Service Communication Strategy Slide 2 Chapter Objectives Discuss the steps necessary to manage the firm’s service communication strategy…
JAGANNATH INTERNATIONAL MANAGEMENT SCHOOL Vasant Kunj, New Delhi-l10070. (Affiliated to Guru Gobind Singh Indraprastha University, Delhi) NAAC Accredited and ISO 9001:2008…
Slide 1 ADVERTISING MEDIA Slide 2 Learning goals: Understand the purpose of advertising Understand how different types of media are used Understand how media…
Persuasion Consultative Selling Partnership Strategies Business Management Negotiation Evolution of personal selling THE SPECIFIC DUTIES AND RESPONSIBILITIES OF A SALES MANAGER…
Marketing policy of communications. Advertising in the system of pharmaceutical marketing Advertising and sales promotion supplements personal selling efforts. This chapter…