Foreign direct investment (FDI) in India has played an important role in the development of the Indian economy. FDI in India has - in a lot of ways - enabled India to achieve…
Copy of keynote presentation given at OMMA Social Tahoe event on August 30, 2010. Focus on the evolution of internet media and metrics towards physical objects and our interactions…
Vega Tools Day 1Presented 2 August 2013 Sponsorship as a communications tool 17 1. Sponsorship is more than SIGNAGE 2. Sponsorships MUST be linked to business and brand objectives…
1 2 3 HISTORY OF PEPSICO COLA In 1893, Caleb Bradham, a young pharmacist from New Bern, North Carolina, begins experimenting with many different soft drink concoctions. Like…
BRANDING, MARKETING STRATEGIES AND COMPETETIVE ANALYSIS OF PEPSI INDIA SAURABH SHARMA (MBA/Q1R07/A22) BRANDING, MARKETING STRATEGIES AND COMPETETIVE ANALYSIS OF PEPSI INDIA…
Inside the mind of the consumer; Whatâs going on in there? THE future of advertising? Did you ever wonder? What is? Traditional methods Psycho-physiological Cases Supporters…