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Used Car Dealership Econometrics case study_BLA GLOBAL 2014
Automotive Used Car Dealership Econometrics case study_BLA GLOBAL 2014

Snippets from a light automotive client Media Mix Model. Interestingly there was very limited opportunity for growth, except for through integrated media execution.

Absolute Beginners Guide to Social Media Marketing
Social Media Absolute Beginners Guide to Social Media Marketing

Social media marketing, made simple. This is your starter guide—a fast-read eBook. What do first, then second, and a series of steps and strategies are explained for the…

Mindbrand  - Build Your Personal Brand
Business Mindbrand - Build Your Personal Brand

We offer complete solutions in personal brand strategy, identity persona, complete creative, then creation of world class websites, content & media, with ongoing around-the-clock…

Snapshot of Digital India - December 2013
Business Snapshot of Digital India - December 2013

A round-up of how the online space; in terms of connectivity, smartphone and tablet use, social media users, current events on social media, etc.; has changed and grown in…

8 Ways a Digital Media Platform is More Powerful than “Marketing”
Business 8 Ways a Digital Media Platform is More Powerful than “Marketing”

You may have heard that “media not marketing” is the future of online business … but what does that actually mean, what can it look like? As you’ll see in this SlideShare,…

America in 2014-What's Going to Matter to Marketers
Business America in 2014-What's Going to Matter to Marketers

How America looks in 2014- the key themes in society, culture and marketing that are relevant to brands and brand marketers. A deck to hack and remix

Top 10 Powerful Ladies in the Indian Digital Media Industry
Business Top 10 Powerful Ladies in the Indian Digital Media Industry

Woman in India are in action now. From ICICI CEO Chanda Kochar to Biocon MD Kiran Majumdar are making news. There is also a new trend of young ladies coming up in Digital…

Strategic Planning In Advertising
Business Strategic Planning In Advertising

Griffin Farley helps us understand all forms of strategic planning in advertising including Brand Planning, Account Planning, Media Planning, Connections Planning, Transmedia…