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Navigating Social Media in the Automotive Industry
Automotive Navigating Social Media in the Automotive Industry

A helpful whitepaper by DMEautomotive, aimed at providing a brief description of social media, its importance and insights on how dealerships can integrate social media into…

Digital agility 1172014
Business Digital agility 1172014

For organisations that need to keep up with the velocity of change in their markets, customers and technology, Digital Agility is an end-to-end concept to market approach…

JWT: 100 Things to Watch in 2014
Business JWT: 100 Things to Watch in 2014

Edible Packaging, Heads-Up Movement and Haptic Technology—just a few items from our annual list of 100 Things to Watch for the year ahead. It’s a wide-ranging compilation…

Startup Opportunity Discovery & Evaluation (SXSW)
Small Business & Entrepreneurship Startup Opportunity Discovery & Evaluation (SXSW)

Startup opportunity discovery and evaluation. In this presentation the authors of The Smarter Startup demonstrate a systematic approach to surfacing and evaluating startup…

The Value of User Experience (from Web 2.0 Expo Berlin 2008)
Technology The Value of User Experience (from Web 2.0 Expo Berlin 2008)

Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in…

Ad Campaign for Monster Energy Drink
Career Ad Campaign for Monster Energy Drink

I worked with a group to research about Monster Energy, discover consumer insights and create a strategy for the brand campaign.

MaaS and UMF
Data & Analytics MaaS and UMF

Knowing the information about your data means gaining and winning a strategic control point in your enterprise to better understand the impact of change on your business.