Vega Tools Day 1Presented 2 August 2013 Sponsorship as a communications tool 17 1. Sponsorship is more than SIGNAGE 2. Sponsorships MUST be linked to business and brand objectives…
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1. Aid – money or resources given or lent on favourable terms to developing countries. Appropriate technology or intermediate technology – simple or small- scale machinery…
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1. On.. 2. lining and dead brand A brand is forever! A framework for revitalizing declining and dead brands 3. What is rivival of a dead brand? 4. Afer 21 years and sells…