MARKETING STRATEGY OF PARLE-G MARKETING STRATEGY OF PARLE-G Biscuit Industry profile Two sectors of Biscuit Industry Unorganised sector Organised sector 40% 60% Introduction…

India's largest manufacturer of biscuits and confectionery. Makers of the world's largest selling biscuit [Parle-G] the name Parle symbolizes quality, nutrition…

BISCUIT INDUSTRY PRESENTED BY SHIVPRAKASH VARMA & GROUP Sweet or salty. Soft or crunchy. Simple or exotic. Everybody loves munching on biscuits, but do they know how…

Presentation on Parle By Hemant Waghela: MMM-08-28 Madhura Potle Mandar Bhat Sunny Sharma INTRODUCTION ON BISCUIT INDUSTRY ´ ´ Biscuits market in India : Rs 9,000-crore…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

PRODUCT AND BRAND MANAGEMENT ASSIGNMENT PRODUCT ANALYSIS ON PARLE SUBMITTED TO , Ms Sabeeha Fatima SUBMITTED BY, Raghavendra Mishra MBA IB (2009-11) INTRODUCTION Parle Products…

Pricing Strategy By Sujata Ramteke Established in 1929 1st brands - Parle Glucose and Parle Monaco Market leader in many products 35% share of the total biscuit market. 15%…

Acknowledgement We are very grateful to our institution for encouraging us and making us understand the value of making project file on different subject. We get wide information…

[PARLE G] INTEGRATED MARKETING COMMUNICATION MIX SUBMITTED BY: ANUJ ARORA 2010042 SUBMITTED TO: PROF. MILIND FADNAVIS BRIEF ABOUT THE COMPANY The Parle name conjures up fond…

1. Production FunctionOnParle Products LordsUNVERSALCollege 2. Parle – G Biscuits 3. Topic :- Production FunctionStream :- S.Y.BMSDivision :- BFaculty :- Ms. Angira Narvekar…