Presentation 1

• India's largest manufacturer of biscuits and confectionery.

• Makers of the world's largest selling biscuit [Parle-G] the name Parle symbolizes quality, nutrition and great taste.

• With a reach spanning even the remotest villages of India , the company has definitely come a very long way since its inception.

Parle Products Pvt. Ltd. was established in 1929 by Mohanlal Dayalsingh.

A small factory was setup initially in Vile Parle with an initial capital of Rs 1.5 lakhs.

In 1939 they started manufacturing Parle Glucose (Parle-G) and Parle Monaco which were the first brands introduced as biscuit products.

Parle – G has been the world’s largest selling biscuit for almost 80 years.

Parle has a 40% share of the total biscuit market and a 15% share of the total confectionery market in India.

Parle Products also has 9 mother units and 70 manufacturing units on contract.

• Monde Selection is an international institute for assessing the quality of foods.

• Parle products have entered the Monde selection since 1971.

• They have consistently won many gold and silver medals since then.

Parle – G Hide and SeekKrackjack MagixDigestive Marie MonacoHide & Seek Milano KreamsMonaco Jeera ChoxMilk Shakti NimkinParle 20-20 Cookies Golden Arcs Kreams Gold Parle MarieHide & Seek Bourbon

RAW MATERIAL TESTING

MIXING

MOULDING

BAKING

COOLING

PACKING

MelodyXhale Kismi GoldMango BiteOrange CandyKaccha Mango BitePoppins2 in 1 EclairKismi ToffeeGolgappaKisme Toffee BarMelody SofteeMazeloParle Lites

CheeslingsMusst Bites Musst Stix Musst ChipsMonaco Smart ChipsSixer ZeeraJeffsSixer

STEPHAN MIXER

MOULDING OVEN

COOLING CONVEYOR

STALKING TABLE

CURVEPLATE

CURVEPLATE

SEALING MACHINE

BOX TAPPING

DIVERSION BELT

CONVEYOR BELT

DISPATCH SECTION

MULTIPACK MACHINE

Biggest oven in the whole of Asia. It has more than 10,000 workers in all its factories. Parle-G is the worlds most selling biscuit. 12000 Parle G biscuits are produced per minute, 1,15,000 Cheeslings are produced per minute, and 9,000 Monaco biscuits are produced per minute. It had constantly kept its biscuit price at 4rs for 15yrs including excise

duties. It has a turnover of Rs. 3,500 crores. The name, "Parle-G", is derived from the name of the Indian rail

station, Vile Parle. Unlike other brands they have never ever had any brand

ambassador .

Product- Parle offers a range of products from biscuits to confectionaries to snacks.

Price- Parle has adopted an efficient pricing strategy. Its competitors cannot even think of reducing their prices!

Place- The Parle empire stretched its arms far & wide.

Promotion- From introducing new variants, to changing packaging techniques, Parle has done it all!

People- Includes the staff & the customers. Process- Raw-material testing – mixing – baking –

cooling -- Packaging Packing- it is very crucial to any product.

"5S" was invented in Japan have been adopted by Parle, and stands for five (5) Japanese words that start with the letter 'S': Seiri, Seiton, Seiso, Seiketsu, and Shitsuke. An equivalent set of five 'S' words in English have likewise been adopted by many, to preserve the "5S" acronym in English usage. These are: Sort, Set (in place), Shine, Standardize, and Sustain.

The Parle marketing philosophy emphasizes catering to the masses

The value-for-money positioning helps generate large sales volumes for the products.

The extensive distribution network, built over the years, is a major strength for Parle Products.

Parle biscuits & sweets are available to consumers, even in the most remote places and in the smallest of villages with a population of just 500.

Started in 80’s First commercial ’DADAJI’ Several celebrity endorsements like Kajol, Hrithik, Aamir Major ad campaigns : ‘Parle G – G for Genius’ ‘ Jeene ki raah yahi hai sahi’ ‘Swad bhare, shakti bhare’ ‘Life namkeen banaye : Monaco’

Sales promotion - Every year it holds day fairs at branded venues where games and fun events are organized for the employees of Parle and their families.

Sponsorship - In the year 1997, Parle-G sponsored the tele serial of the Indian superhero,Shaktimaan.

TV Promotion - In the year 2002, a national level promo - `Parle-G Mera Sapna SachHoga' was run for a period of 6 months.

To become a worker at the Parle factory on has to be a matriculate.

They are graded based on their performance and are given bonus and incentives according to their grades and on the basis of their attendance.

They are get promotion from time to time based on their grade. There are 3 shift of 8 & 1/2hrs each with a weekly off on

Sundays. They are provided with healthy working environment. Medical facility is provided to the workers and regular health

checkup camps are held.

They are provided with subsidised canteen facility and free insurance is provided.

Various recreational facilities are provided to them such as indoor and outdoor games.

Females are provided with maternity leave of up to 3 months. Retired workers are provided with pension facilities as per

government norms. The Vile Parle factory has a total of 580 workers. The employees are educated about the usage of the new

machines. Job security is provided and they are provided with loans and

advances at low interest rates.

The Vile Parle factory has the biggest oven in the whole of Asia.

They have are latest security cameras and arms detectors for the safety of its factory.

They keep on upgrading themselves with latest machinery which will reduce its cost and increase its production.

All the processes which are conducted in the factory apart from packing the goods in the boxes are automatically conducted by the machines.

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STRENGTH WEAKNESS

PARLE BRAND BREAKAGE OF BISCUIT WHILE DELIVERY

WIDE RANGE OF PRODUCTS DEPENDENT ON ITS FLAGSHIP BRAND PARLE-G

LOW AND MID PRICS NO PROPER REPLACEMENT SYSTEM FOR BROKEN BISCUITS

LARGEST DISTRIBUTION SYSTEM LACK OF SCHEMES FOR RETAILERS AND DISTRIBUTORS

Opportunities ThreatsINCRESING DEMAND FOR SUGAR FREE DIET BISCUITS

EVTRY OF VARIOUS BRANDS LIKE ITC AND PRIYA GOLD

INFORMATION REVOLUTION BROUGHT ABOUT BY THE TELEVISION

HIGHLY ADVERTISED BRANDS SUCH AS BRITANNIA

GOOD SCOPE FOR SNACKS IF LAUNCHED AND PROPERLY PROMOTED

EMERGING SUBSTITUES LIKES WAFER SNACKS AND TOAST

RISING DEMAND FOR INNOVATIVE PACKAGING IN PACKAGED FOODS.

INCREASE IN SALES OF CHEAP LOCAL BAKERY PRODUCTS.

Parle Centre of Excellence-an institution dedicated to enrich the lives of people through conducting various cultural programs across all regions to facilitate the all round development of the children.

Parle organises Saraswati Vandana in the state of West Bengal during the festival of Saraswati Puja, inviting schools from all across the state to participate.

Golu Galata in Tamil Nadu, held during Navratri - platform to all the members of a household to showcase their creativity and being judged by eminent personalities. Thousands of families participate and celebrate the occasion on a grand scale.

MY GREEN PLANET

My Green Planet is an initiative by Parle Products to conserve the ecosystem.

My Green Planet works across levels to educate and empower everyone about the cause of environment conservation.

WHY IS PARLE PRODUCT DOING IT???

Parle biscuits and confectionaries are fast growing products in international markets.

Parle exports to countries like Abu Dhabi, Africa, Dubai, South America and Sri Lanka. Even the more sophisticated markets like USA & Australia.

In India things are quite easier as compared to other countries.

For e.g. gadgets are imported from china and japan at a cheaper rate.

• Detailed study of Parle Products, gives out the success story of Organization management and successful marketing style of company, This shows that perfect management style can convert any small business into multimillion a Brand.

• Because of splendid management and marketing style Brand Parle G dominates the volume-dominated biscuit market. Even in today’s times when multinationals are beefing up their operations and trying to change the dynamics of the market, Parle G’s numero Uno position is unchallenged.

• Parle Products Pvt. Ltd is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points.

• But it is also not perfect solution because it at some place they cannot control the selling price of the products and it affects the sale of the company.

We are heartily thankful to Professor Sadaf Hashmi , Professor Ashok Vanjani and our co-ordinator Professor Deshpande, whose encouragement, guidance and support from the initial to the final level enabled us to develop an understanding of the subject.

Lastly, We offer my regards and blessings to all of those who supported us in any respect during the completion of the project.

MR. AJAY SINGH (CO-ORDINATOR PARLE PRODUCTS PVT. LTD.)DIRECT LINE – 022-67130381ANDMR. HANISH MR. DEEPAK WHO GUIDED US THROUGH THE FACTORY.