parle G

Acknowledgement We are very grateful to our institution for encouraging us and making us understand the value of making project file on different subject. We get wide information about the subject and especially about the respective topic that has been selected.

Our special thanks to Prof JHARNA TOLANI for her kind cooperation and proper guidance and valuable contribution.

Further we also thanks to our principal & coordinator for supporting us to carry out this activity with great interest.

Thus I appreciate the cumulative affords of all mentioned above and also my friends in preparing this project file and contributing their valuable time to make it a successful one.

VIDYA PRASARAK MANDAL’S

K.G. JOSHI COLLEGE OF ARTS & N.G. BEDEKAR COLLEGE OF COMMERCE

THANE

NAAC ACCREDITED (A)*****

CertificateThis is to certify that Group name

S.no

Name R.No.

1. Soham.A.Naik 41of the SYBMS.-‘A’ class has satisfactorily carried out the required project work in Production Management and that this project file represents their bonafied work during the year 2011-2012.

Date 22-August-2011 Professor in-charge______

SERIAL NO TITLE1. INTRODUCTION TO PARLE G

2 HISTORY OF THE CO.3 Company profile

4 SWOT ANALYSIS

5 WHAT DO YOU KNOW ABOUT THE CO.

6 TARGET BASE OF THE CO.

7 PROCEDURE OF THE BISCUIT

8 Suppliers

9 Parle G as a Brand10 Price mix11 DIAGRAMATIC

REPRESENTATION12 Place mix

13 LOGISTICS

14 PRODUCT DESIGN

15 PROCESS DESIGN

16 MACHINERY USED IN

MANUFACTURING

17 STEPHAN MIXER

18 CHALLENGES FOR PARLE

19 CONCLUSION

PRODUCTS OTHER THAN PARLE BISCUIT

KRACKJACK MONACO

MARIE CHOICE HIDE & SEEK

MONACO BITES JEFFS

KISSME BAR MANGO BITE

MELODY MAGIX

PARLE CREAM POPPINS

INTRODUCTION ABOUT COMPANY

Parle Products has been India's largest manufacturer of biscuits and confectionery, for almost 80 years. Makers of the world's largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and great taste. With a reach spanning even the remotest villages of India. Many of the Parle products i.e. biscuits or confectioneries, are market leaders in their category. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it's a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance.

History of Parle G

Parle was set up in 1929 in the suburbs of Mumbai city, to manufacture sweets and toffees. At that time market was dominated by famous international brands. Despite unequal competition, this company called Parle Products, survived and succeeded, by adhering to high quality and improvising from time to time. In 1939, Parle Products began manufacturing biscuits, in addition to sweets and toffees. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality.

Company profile

Name of the company: Parle Products Pvt ltd.

Established in the year: 1929

Chairman: Sharad Chauhan

Directors: i) Anup Chauhan

ii) Amol Chauhan

Address of head office: V.S. Khandekar marg,VILE PARLE(East),Mumbai-400057.

Web site: www.ParleProducts.com

Analysis of Internal and External Environment:

Analysis of internal environment helps us to know the strength and weakness of an organisation. And analysis of external Environment helps us to identify its opportunity and threats.

Strength

1. Brand image.2. Diversified product range. 3. Extensive distribution network.4. Low and mid-price range.5. Large number of strategically located manufacturing units.6. Catering to mass.7. Better Understanding of consumer psyche.

Weakness

1. Dependence on retailers2. Shelf space3. Dependence on flagship brand4. Dependence on Wholesalers

Opportunities

1. Estimated annual growth rate of 20%2. Low per capita income3. Succeed in new brands in categories like snacks4. Changing consumer preference

Threats

1. Entry of competitors like Britannia, ITC, Priya gold, etc.2. Hike in cost of production due to hike on raw material cost.3. Increase in distribution costs.4. Increase in marketing costs.

What do you know about Parle –G Biscuits?

1.Parle –G has been a strong household name across India.

2.A cream colored yellow stripped wrapper with a cute baby photo containing 10 – 12 biscuits with the company’s name printed in Red and you know these are Parle G biscuits.

3.The great taste, high nutrition, and the international quality, make Parle- G a winner.

4.Times changed, variety of biscuits did come and go but nothing has changed with this biscuits.

5. It has been the undisputed leader in the biscuit category for decades

Parle G - Target base

1. Parle-G is consumed by people of all ages, from the rich to the poor, living in cities & in villages.

2. While some have it for breakfast,3. For others it is a complete wholesome meal.4. For some it's the best accompaniment for tea.5. While for some it's a way of getting charged whenever they

are low on energy.6. Parle company practices mass marketing for Parle- G which

appeals to masses.

7. It is a product liked by everyone and does not cater only to a specific group or part of the whole market.

8. Thus it is mass production, mass distribution and mass promotion of Parle- G for all buyers.

Procedure:

First of all the Parle products buys Raw Material from the various

suppliers and stored into the store room.

This raw material is then sent to laboratory for testing and after

testing only it is used for manufacturing.

Such a mixture of raw material is taken and mixed into

STEPHANMIXTURE, which is high power mixture machine.

Specially made for mixture of dough, from which the mixture is

passed to molder called ROTARY MOULDER.

Through that moulder approximately 10,000come out in a minute.

Moulder had 260 cups fitted in it which gives shape to the biscuits

and an impression embossed on it of Parle G.

From rotary moulder the dough is passed through a 260 feet long

OVEN which is approximately 340 degree Celsius.

In oven there are three stages to be followed

Removal of moisture.

Building the structure of biscuits.

Colorings of biscuits take place.

From oven the hot biscuits are placed on the COOLING CONVYOR,

which is 260 feet long and the biscuits continues to run on it for 5 to

7minutes so that the biscuits become cool and all the moisture that

biscuits contain gets evaporated.

And because of the above reason the factory has “S FLOW

LAYOUT” in the factory.

The conveyor continues to move to COUNTING UNIT where

biscuits are counted and seen that it is going on properly or not.

The conveyor continues till the biscuits reach the STALKING

TABLE at which the biscuits are packed in very orderly manner.

From cooling conveyor sum biscuits are diverted through

AUTOFEEDING MACHINE to another stalking machine where

packing is done.

From stalking table the biscuits are moved on conveyor to

MULTIPACK WRAPPING MACHINE were 16 biscuits are packed

into a regular Parle g wrapper so that the weight of 16 biscuits comes

up to100 grams.

Then 24 packets of Parle g biscuits are packed into a POLY BAG and

after packing it into poly bag it is sent to SEALING MACHINE

where it is sealed.

Then it is sent to CORRUGATE BOX SECTION in which 6 poly

bags are placed and then the boxes are kept on conveyor and sent to

DISPATCH SECTION from where the biscuits are sent to various

places in India and all over the world.

Suppliers:-

The Parle has strategy by fixing the suppliers for various

products required for making finished goods by passing tender

submitted by various suppliers in a beginning of financial year,

which is a best method of bargain.

There are few suppliers from Maharashtra only which are

currently supplying raw-material to industry.

There are 2 shifts of workers in 24 hrs.

In each shift there are 90 to 100 workers.

In each day they produce 90 tonnes (approx.).

They keep in mind the hygienic conditions of the workers.

They treat their juniors as a part of their family.

Workers are given gloves during work.

They are given compensation if any injuries take place during

work.

They are provided bonus if the worker performs good work.

They motivate their employees on day to day basis

They are producing Parle-G in the packs of 25gm, 50gm, 100gm,

150gm, 250gm, 300gm, 500gm out of which 50gm, 100gm are in a

great demand.

They are also producing Mini Parle-G for exporting in a pack of

19gm which has great demand too.

Parle – G…… as a BrandThe brand is associated with the positive values of life like honesty, sharing and caring.

The incredible demand led Parle to introduce the brand in special branded packs and in larger festive tin packs.

It is synonymous to energy & nutrition.

It has become a part of the daily lives of many Indians.

It wasn't a biscuit any more.

It has become an icon.

Parle G conjures up fond memories across the length and breadth of the country.

Be it a big city or a remote village of India, the Parle G symbolizes quality, health and great taste.

Parle - G and Price mixParle G has adopted the Market Penetration strategy i.e. low price along with capturing of a large market

Also they focus on providing good quality products at the same time, which means it uses the value pricing method.

The value-for-money positioning helps generate large sales volumes for the products.Parle G is available in Re 1, Rs 2, Rs 4 to Rs 25 packet

Profit margin for distributors is 4% and for retailers is 10-12%.Parle-G maintained its price of Rs.4.00 for the last 12 yrs. & has seen the variation in its sales due to increase in price by mere 50p.

MANUFACTURING LINE PROCESSING LAYOUT FLOW CHART:

RAW MATERIAL TESTING

MIXING

MOULDING

BAKING

COOLING

PACKING

PROCESS LAYOUT

Parle - G and Place mixThe extensive distribution network, built over the years, is a major strength for Parle Products.

Parle G biscuits are available to consumers, even in the most remote places and in the smallest of villages with a population of just 1500.

Parle has nearly 1,500 wholesalers, catering to 4,25,000 retail outlets directly or indirectly.

A two hundred strong dedicated field force services itsHuge wholesalers & retailers network.

Additionally, there are 31 depots and C&F agents supplying goods to the wide distribution network.

Factories at strategic locations & Establishment of manufacturing units in rural areas.

LOGISTICS:-

As demand for Parle products dispersed and spread over a wide geographical area.

There is no dislodging Parle-G in its segment. Industry observers mainly attribute it to its well-entrenched distribution (the company covers 12-15 lakh outlets across the country) which can beat any new player wanting to make an entry.

In any case, the volumes are expected to come from this segment alone with the others (the non-core segments) such as the salty and cream biscuits commanding meagre volumes between three and four per cent of the entire biscuit category, according to the company.

The Marie segment, however, seems to register higher volumes of 12-13 per cent while the sweet and salty category registers a nine per cent volume in the market.

Logistics is a process of planning, implementing and controlling efficient and cost-effective flow of materials and information from point of origin to point of consumption.

Hence, Logistics is nothing but the process of strategically managing the movement and storage of materials, parts, and finished inventory from suppliers, between enterprise facilities and customers.

Some of the functions of logistics are as follows:-

Transportation Management: - A company doesn’t have its own transportation service.

It has given to few Logistics Pvt. Ltd. on contract basis.

Warehousing: - As there is huge demand of Parle products so they are always in short supply.

But as finished products are ready than they are kept at the place allotted in a factory premises to store the goods.

There is no much cost incurred in warehousing.

PRODUCT DESIGN:-

After visiting plant and after doing analysis we can say approach used

for product design is design for quality.

Designing for quality:-

2 aspects for design for quality product design are included in the

product design are included in production plant.

Design for robustness:-

Robustness can be designed into product by assuming less than

desirable field condition in terms of heat, cold, humidity and nature of

use.

Designing for reliability:-

Reliability has been improved by improving production techniques

and by using improved testing methods.

Process design

Repetitive process (line process) is being used for process design.

The main concept of repetitive process, there is continuously raw

material is feed into machine. Machines are moderately flexible.

High volume standard product.

Low labour skills.

Material move in line flow from one operation to another.

Less work in progress inventory.

Manufacture to stock strategy with standard products held in finished

goods inventory.

FOLLWING ARE THE MACHINERY USED IN

MANUFACTURING

STEPHEN MIXER

The Stephan TK Mixer is an ideal component to fully automatically

feed the down-stream make-up equipment for biscuits, bread, rolls,

buns, cake, sweet goods, cookies and crackers.

The advantages are compelling:

High volume output results from the short kneading time and fast

ingredient charging: 1000 kg/h to 6000 kg/h depending on the model.

Totally unassisted automatic discharge combines with pre dividing of

the dough into approximately 15 kg.

Pieces, is the basis for a fully automatic operation without the need

for any full-time operator.

Dosing of flour, water, yeast, salt, shortening and other nutrients.

In a few seconds, all ingredients are homogeneously mixed.

Then, as the dough begins to develop, the Stephan energy meter

control will ensure each dough is finished to the same development

The Stephan Mixer is most economical with:

No-time dough formula Straight dough Liquid broth (yeast slurry)

system

Flour fermented liquid sponge system

From batch to batch, the dough will be consistently uniform "Process

Control"

Compact construction, no building preparation necessary, almost

service-free day to day operation.

The direct drive design allows the kneading element to be fastened

directly onto motor shaft.

There is no coupling or power transmission.

Easy to clean.

Only solid stainless steel construction.

Quiet operation, less vibration.

How the Stephan Mixer works.

The operation can be divided into four phases: loading, mixing,

kneading and discharging.

After loading the mixer with all ingredients, the mixing process starts.

The unique shape of the mixing/kneading tool, combined with the

mixing baffle, produces a very homogeneous mix.

The combination of the mixing tool allows for the optimum hydration

of the flour.

Due to this intensive hydration, a higher yield is possible in the

range of 1.5-3% depending on the type of dough.

Stephan Mixers are powerful and versatile.

STEPHAN MIXER

Cooling CONVEYOR Belt

Parle - G and Challenges• Increasing prices of basic Raw material like, Sugar, Wheat, Milk, Milk powder.

• This leading to increase in manufacturing cost of the biscuits.

•Parle G very price sensitive product.

•Small increase in price (by 50 paise) in past had seen high decline in sales.

Parle increase price of flagship brand PARLE G.Even though the Parle is market leader in the segment, others are alsotrying to capture the chunk of market share.

• Fake brands like Parle G, Parle Jee tried to extract market share.

• However only serious competition faced by Parle G is from Britania Tiger biscuit.

Concentrate on rural market, why?

• Rural market penetration is 50 – 65%

• Parle G market reaches very high but due to distribution network

• Consumer psyche: Recognize Not as Parle G but …as biscuit ka puda.

• Need to increase awareness about the PARLE G as BRAND. How???

Target young generation, i.e. school going children.

Associate with various Government initiative like.

Primary Education scheme.

National Rural health mission centres.

Mid-day meals being serve in primary school.

This will help in Brand Registration,

Associate Parle G as health food, and complete nutrition package…

CONCLUSION

Parle G is known for the better quality and better price. It is the only

multinational company which is producing a better quality of biscuits

at very low price with good taste.