Presentation on Parle By Hemant Waghela: MMM-08-28 Madhura Potle Mandar Bhat Sunny Sharma INTRODUCTION ON BISCUIT INDUSTRY ´ ´ Biscuits market in India : Rs 9,000-crore…

1. Manpreet singh Kedar RisbudHitesh JainMary Divya Mustahid ali 2. Overview – Parle Agro Pvt. Ltd. Food, Beverages Fast Moving Consumer Goods (FMCG)  Started in India…

Marketing Strategy Group - 6 PRESENTATION OVER VIEW • Overview of Biscuit Industry in India • Porter’s Model • About Parle • Parle Products • Parle SWOT analysis…

1. IMC of Parle G By: Shivam Prakash Chaurasia PGDM(14-16) 2. Integrated Marketing Communications involve coordinating the various promotional elements and other marketing…

1. Marketing StrategyGroup - 6 2. PRESENTATION OVER VIEW• Overview of Biscuit Industry in India• Porter’s Model• About Parle• Parle Products• Parle SWOT analysis•…