1. MARKETING CHANNEL A set of independent organisations involved in the process of making a product or service available for use or consumption by the consumer or business…

1. Marketing Channels &Distribution 2. The Importance of Marketing Channels• Intermediaries make distribution and sellingprocesses more efficient.• Intermediaries…

Slide 1 Dr. Saleh Alqahtani Chapter 17 Designing and Managing Value Networks and Marketing Channels by Slide 2 Dr. Saleh Alqahtani Establish channels for different target…

Slide 1 Chapter 8 Distribution channels and logistics management Slide 2 The learning objectives The nature of distribution channels Channel behavior and organization Channel…

Chapter 11 Marketing Channels and Supply Chain Management What is a Distribution Channel? Set of interdependent organizations involved in the process of making a product…

Topic nine: delivery the customer value Objectives Work Performed by Marketing Channels Channel-Design Decisions Channel-Management Decisions Channel Dynamics Wholesale and…

Dr. S. Borna MBA 671 Louis W. Stern Adell El-Ansary A Good Source! Marketing Channels by Definition of Channels of Distribution (Stern and El-Ansary) An interorganization…

MARKETING CHANNELS An Introduction Distribution Products must be available to consumers who want to purchase them conveniently, quickly, and with a minimum of effort. The…