How do we take decisions? Are we fully conscious of what we do when using a system interface? There's a lot of unconscious activity going on while we use a digital product.…

Innovative ideas break conventions. Breaking conventions often confuses the user, because user interfaces do not look or behave the way he is used to. To solve this problem…

A really short introduction to the basic elements of brainstorming. 45 pages with minimal text and a lots of examples.

My talk from EuroIA 2012 in Rome. How product designers should understand the basics of brand theory to build a differentiated proposition, values and personality into the…

What is concept thinking? A really short introduction to the basis elements of concept thinking. 27 pages with minimal text and a lots of examples.

Presented with Doug Tarlow (www.dougtarlow.com) to the Betaworks crew on 7/15/2010. Enjoy!

The much expected Indian union budget 2014-15 is to be released, Common man & the Markets are looking closely for their share of the budget. This Budget season may be…

This is the first in a series a four learning labs on podcasting in education at South Mountain Community College presented by MCLI, the Maricopa Center for Learning &…

Multimodal metaphors in multimedia language learning histories. Apresentação no congresso da AILA 2014.

Before launching your new mediaproject... You should know