My talk from EuroIA 2012 in Rome. How product designers should understand the basics of brand theory to build a differentiated proposition, values and personality into the…
The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing Violate Them at Your Own Risk! Law of Leadership It's better to first than it is to be better The…
ET_FREE.pdf Josh Cavuoto Free eToolbox The Entrepreneurs Toolbox 1 Knowledge is power.Power to the people! Education 2 Codecademy: Learn to code “People write code to make…
22 Immutable Laws of Marketing Immutable Laws of Marketing 22 # 1 It is better to be first than to be better. # 2 If you canât be first in this category, set up a new category…
The Tipping Point The 22 of marketing Immutable laws Violate Them at Your Own Risk! Al Ries & Jack Trout @AxTantawy, The 22 immutable lows of marketing Three thing before…
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1. Written By | Greg Stine The Nine Principles of Branding Supplemental Information for the Branding Essentials Workshop 2. 2 4 6 9 12 14 16 18 20 23 26 29 32 Branding at…