My talk from EuroIA 2012 in Rome. How product designers should understand the basics of brand theory to build a differentiated proposition, values and personality into the…

CONSUMER BEHAVIOUR TOWARDS MCD VS KFC PROJECT BY: KIRAN SHETTY CLASS: SYBMS ROLL NO.: 55 SUBMITED TO: PROF. SUSAN INDEX Sr no. 1. 2. 3. 4. 5. 6. 7. 8. 9. TOPICS INTRODUCTION…

1. Pages of McDonald’s 2004 annual reportGroup 2: Anne, Henriette, Rasmus, Stine and Sarah 2. Introduction Introduction Overall Communicative Goal Ideational  To…

Changes in McDonald’s Discourse and Ideology: Intertextual Analysis of McDonald’s vs. Criticisms Copyright © 2008 Critical Approaches to Discourse Analysis across Disciplines…

According to a McDonald's corporate press release: "i'm lovin' it is a key part of McDonald's business strategy to connect with customers in highly…

1. Comparing and Ordering Decimals When Will I Ever Do That???!!! 2. McDonald’s Menu…. I’m Lovin It!!        Double Cheeseburger: $ .99 Big…

1. BRANDINGBrand-(on) Kho 2. What is a Brand? A name, term, sign, symbol or design, or a combination.Identifies the goods or services of a seller. Differentiates them from…

1. HISTORY• 1949- French fries replaced potatochips and thick milk shakes wereintroduced• 1955- a person named Ray Kroc tookthe franchise of Mcdonalds andopened a restaurant…

1. 9Creating Brand EquityMarketing Management, 13th ed 2. Chapter Questions • What is a brand and how does branding work? • What is brand equity? • How is brand equity…

1. i’m lovin it 2. Company Profile• Founded in 1940• The world’s largest chain of hamburger fastfood restaurant.• Now serving 68 million customers in 119countries.•…