Design Thinking for Geeks Nina Khosla & Doug Tarlow www.youngandbrilliant.net & www.dougtarlow.com
Design thinking for geeks
Aug 17, 2014
Presented with Doug Tarlow (www.dougtarlow.com) to the Betaworks crew on 7/15/2010. Enjoy!
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Design Thinking for Geeks
Nina Khosla & Doug Tarlowwww.youngandbrilliant.net & www.dougtarlow.com
Understand
The Design Process
Observe Define Ideate Prototype Test
(It’s not that different from what you do, but let’s figure out what we’re talking about anyways.)
Understand Observe Define Ideate Prototype Test
“Deep dive.” Understand.
Build Knowledge.
Understand Observe Define Ideate Prototype Test
“Deep dive” is a fancy term for doing research.
(lots of it)
Understand Observe Define Ideate Prototype Test
Look with a blank slate.
Look for related and analogous examples.
Stay as open as possible and embrace uncertainty.
Understand Observe Define Ideate Prototype Test
Watching.
Interviewing.
Learning.
Stalking.
Understand Observe Define Ideate Prototype Test
Ethnography.
Developed to study tribes like these...
Understand Observe Define Ideate Prototype Test
Ethnography.
...and adapted to study tribes like these.
Understand Observe Define Ideate Prototype Test
How do I do it?Observations: It’s not stalking, but it’s close.
The Ethnographic Interview: It’s not about you (or your product), its about them.
Understand Observe Define Ideate Prototype Test
How do I do it?Observations: It’s not stalking, but it’s close.
The Ethnographic Interview: It’s not about you (or your product), its about them.
... In the digital space?
Usability + tracking tools
Observing in “public” spaces
User interviews + walkthroughs
Understand Observe Define Ideate Prototype Test
Needfinding.
What are needs?
Needs != Solutions
(VERBS) (nouns)
Understand Observe Define Ideate Prototype Test
Needfinding.
What are needs?Various levels of needs:
CommonContextActivityQualifier
Need for social connection.
Need to make new connections.
Need to meet people on Meetup.
Need to join the TechNY Meetup.
Understand Observe Define Ideate Prototype Test
Develop a point of view.
Articulate insights.
Define the problem.
Understand Observe Define Ideate Prototype Test
Design is a convergent and divergent process.
Understand Observe Define Ideate Prototype Test
Design is a convergent and divergent process.
Understand Observe Define Ideate Prototype Test
Design is a convergent and divergent process.
Understand Observe Define Ideate Prototype Test
Design is a convergent and divergent process.
Understand Observe Define Ideate Prototype Test
Two popular ways to create a point of view:
(User) needs (verb phrase) in a way that (way).
How might we (verb phrase)?
Understand Observe Define Ideate Prototype Test
Two popular ways to create a point of view:
Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience.
Understand Observe Define Ideate Prototype Test
Two popular ways to create a point of view:
Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience.
How might we create exciting exercise experiences for those who don’t normally exercise?
Understand Observe Define Ideate Prototype Test
Two popular ways to create a point of view:
Daniel, who uses clothes as an art form, needs to explore the Zappos site in a way that makes online shopping a creative experience.
How might we create exciting exercise experiences for those who don’t normally exercise?
Understand Observe Define Ideate Prototype Test
Brainstorming.
Mindmaps.
Post it notes.
Understand Observe Define Ideate Prototype Test
Brainstorming(the quintessential design thinking activity).
1. Provide focus. 2. Defer Judgement.3. Build on the ideas of others.4. Encourage wild ideas.5. Visualize it.6. One conversation at a time.7. Go for quantity not quality.
Understand Observe Define Ideate Prototype Test
Build.
Visualize.
Test.
Understand Observe Define Ideate Prototype Test
Prototypes can be simplified if built to test one thing at a time.
Form prototypes for the original Apple mouse sitting in the Ideo offices.
Understand Observe Define Ideate Prototype Test
A prototype is an artifact to have a conversation around.
Prototype for a piece of surgical equipment built by an Ideo designer in the middle of user interviews with a
surgeon.
Why is this cool?
Balancing concept and prototype.Go beyond the local maxima.
(in the mind of a geek)
Why is this cool?
Subjectivity? No, there’s a science to design.Data-driven: quantitative and qualitative.
(in the mind of a geek)
Why is this cool?
A process developed by creativity researchers.Be more creative with more restrictions.
(in the mind of a geek)
What does this mean?(for geeks)
What does this mean?(for geeks)
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