How do we take decisions? Are we fully conscious of what we do when using a system interface? There's a lot of unconscious activity going on while we use a digital product.…

What is the Nudge Theory? A mixure of beavourial economics, psychology, political theory, marketing and sales. Its the theory that considers how people make decisions –…

1. Bounded Rationality: Thinking Is Costly A baseball and bat together cost $11. The bat costs $10 more than the ball. How much does the ball cost? Write down your…

1. What the PMBOK Doesn’t Teach You: How Cognitive Science Can ImproveYour Practice of Project Management 2. Abysmal Estimates302520DroppedActual154th Est3rd Est2nd Est101st…

1. Introduction to decision- making and errorBehavioral economics & consumer decision-makingDr. Russell James III, Texas Tech University 2. In this class, we will learn…

1. Digital Renaissance: Three online strategiesthat will make or break I&R. Matt Kinshella, 211info, OregonAIRS 2012, New Orleans, LAhttp://www.flickr.com/photos/harshlight/…

Slide 1 Slide 2 All prices from Toys R Us www.toysrus.com Slide 3 Slide 4 Guess the retail prices of the Toys R Us items. All prices in American dollars. The team closest…

Slide 1Digital Renaissance: Three online strategies that will make or break I&R. Matt Kinshella, 211info, Oregon AIRS 2012, New Orleans, LA http://www.flickr.com/photos/harshlight/…