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Marketing Planning for networks

Designing marketing for networks of non-rational people, based on the work of Daniel Kahneman, Mark Earls, Alex Bently and Paul Omerod

Marketing search.com or Google: Why we suck at naming products and companies (PCA13)

Products and Companies Members Private Sale #wesuck #PCATX13 Roger L. Cauvin Director of Products Why We Suck at Naming Everyone seems to think sheâs an expert at naming…

Documents Dr Avnesh Ratnanesan - Energesse - Future solutions for Australian Healthcare Reform

Future Solutions for Australian Healthcare Health Insurance Summit 2014 Dr Avnesh Ratnanesan (Avi) Founder & CEO, Energesse Agenda 1. Understanding the Australian Healthcare…

Documents Behavioural economics: how to turn human understanding into business advantage (Jonathan Gable -...

Humans are influenced in our daily behaviour not by rational decision-making but by multiple conscious and sub-conscious factors such as priming, framing, anchoring, copying…

Education Two minds

1. System 1System 2Of Two Minds When Making a Decision 2. • System 1 • • • •System 1Generally automatic, affective and heuristic-based, which means that it relies…

Technology Valdivia toa md-modeling_workshopamsterdam_2012-04-23

1. TOA-MD: Tradeoffs Analysis forMultidimensional Impact Assessment Roberto O.Valdivia and John M. Antle CCAFS Modeling Workshop Amsterdam, The Netherlands April, 2012 2.…