WILL PUNCH LINES RULE THE ADVT? BY: DEEPA What is a Punch line? A punch line is the final part of a joke or comedy sketch, usually the word, sentence or exchange of sentences…
1. A Discussion of the Merits of House &‘House of Brands’ StrategiesThe Brand Architecture & Portfolio Structuring of ClairolMay 24, 2007 2. 1The House that Babe…
1. Author - Al Ries & Laura Ries 2. Introduction Most products and services are bought, not sold.Branding is a more efficient way to sell things It creates a perception…
1. MASTER BRAND - SUB BRAND STRATEGY 2. Car InsuranceGEICOMore than car InsuranceAll Insurance 3. GEICO – Going Mobile 4. GEICO YouTube 5. GEICO Social Media 6. GEICO Online…
A Discussion of the Merits of House & ‘House of Brands’ Strategies May 24, 2007 The Brand Architecture & Portfolio Structuring of Clairol The House that Babe…
1. How a Mobile Entrepreneur Competes with Maxim and Esquire to Build a Successful Newstand App Business Puneet Yamparala, App Entrepreneurs Association 2. Puneet Yamparala,…
ISSUE - 107 8th FEBRUARY [TUESDAY] EDITOR’S DESK - TANIYA BANERJEE The recent turmoil in the world politics has once again reinforced the fact that the ultimate power lies…