MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired…

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The Wellness Mandala framework from QiCrafting explores the interplay between quantified self and holistic wellness, and identifies new opportunity spaces for brands and…

DIFFERENCE BETWEEN GOOD & GREAT BRANDING by GOCART

A framework for evaluating good versus great creative for brands.

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