Creating the Brand Experience Skittles Case Study August 23, 2005 SAATCHI & SAATCHI Objectives • Why and how did Skittles change its brand positioning and creative…

We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation…

We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation…

DIFFERENCE BETWEEN GOOD & GREAT BRANDING by GOCART

A framework for evaluating good versus great creative for brands.