Tag: spot ensemble of fastrack

Documents tagged

brand aspirational

Marketing What Marketers Can Learn From the GoldiBlox "Girls" Parody

We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation…

Social Media Brandbuilding goldiblox copy

We all loved the goldiblox "Girls" parody. Here's a quick framework i used to explain to some marketers why i thought it was great. The goal of the presentation…

Marketing Managing Your Brand's Health

1. Managing Your Brand’s Health to Enjoy the Long Term Rewards of Brand Equity Joel English, BVK Suzanne Hendery, Baystate Health 2. Congratulations • The good news is…

Marketing How Young Early Adopters Find and Share new Entertainment (Children's Media Conference 2014)

1. CMC 2014 “People in both fields operate with beliefs and biases. To the extent you can eliminate both and replace them with data, you gain a clear advantage.” ―…

Marketing Fastrack fetish

Fastrack IP A Concept Presentation By Phase 1 The Objective To popularize the brand Fastrack and make it aspirational for the youth The Concept To create a property that…