Business MarkHenning

1. The Benefit of a Cross Media Brand Strategy 2. Digital is a channel NOT a strategy Not meant to be utilized stand alone Complements traditional marketing communications…

Documents ® ® Transforming Advertising Response Into Growth Scoring Media for ROI Potential Jim Spaeth &...

Slide 1® ® Transforming Advertising Response Into Growth Scoring Media for ROI Potential Jim Spaeth & Leslie Wood Media Trust Slide 2 ® An ROI-related media selection…

Data & Analytics Innovations in marketing effectiveness measurement

1. Innovations inmarketingeffectivenessmeasurement. 2. Introducing… Bottom-Line Analytics is a full service consulting group focusing onmarketing effectiveness and brand…