Academic Year 2010-2012 III Semester Subject: - Product Management Topic: - FMCG – Ice-cream Industry Project submitted to Prof. Nikhil Rao Group No. 1 Team Members: Sr…

1. Sqwish Ice Cream and Dispensing Technology Investment Opportunity 2. Ice cream is America’s most populardessert/treat choice 98% of US households eat ice cream The U.S.…

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

INTRODUCTION Sales Promotion Sales promotion, a key ingredient in marketing campaigns, consists of a diverse collection of incentive tools, mostly short term, designed to…

Introduction William Hesketh Lever founded lever Brothers in 1885. In the beginning as soap manufacturer but later diversified in to food and personal care products. Unilever's…

Definition of Demand y The demand for a product refers to the amount of it which will be bought per unit of time at a particular price Demand = Desire + Ability to pay (i.e.,…

INTRODUCTION India As early as the sixteenth century, the Mughal emperors used relays of horsemen to bring ice from the Hindu Kush to Delhi where it was used in fruit sorbets.…

1. "...By far one of the coolest ice cream shops around."Saturday Night Magazine, Best of Summer, July 2007 "...Wickedly, wickedly impressed!"CBS…

1. AMBROSIA CORPORATION – SAN AUGUST 2. SUMMARYINTRODUCTIONI) AMBROSIA’S PRESENTATIONII) COMPETITIVE MARKETIII)SOLUTIONCONCLUSION 3. INTRODUCTION•…

A PRESENTATION SUBMITTED BY Sneha Manamohan Smruthy N. Pradeep ADVERTISING STRATEGIES â A COMPARISON History The journey of Amul ice creams began on 10th March, 1996 in…