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MaggieMudd|Mudslingers

"...By far one of the coolest ice cream shops around." Saturday Night Magazine, Best of Summer, July 2007

"...Wickedly, wickedly impressed!" CBS 5, Eye on the Bay

MaggieMudd|Mudslingers

The coolest, most relevant ice cream parlor on the planet

Green – Dairy free, compost-able and recyclable

Organic - Ingredients

Alternative – Many delicious dairy-free, gluten-free options in addition to standard dairy products

Local - Sourcing Techie – We love the Web

MaggieMudd|Mudslingers

Retail| Delicious fun

Get your favorite flavors as a shake, sundae, scoop, or custom made cake.

MaggieMudd|Mudslingers

wholesale| Delicious fun to go

Emotional Attachment: Bring our shop home. Get it at your local grocery store

MaggieMudd|Mudslingers

Why the Web Makes us Different, too

First ever online cake ordering system with full customization and automated mobile messaging to support staff members with fulfillment.

Front end web pages including :Online ordering, delivery schedulingSearch character cakesChat onlineMobile messaging for direct 1-1 customer contact

MaggieMudd|Mudslingers

Why the Web Makes us Different, too

Back end features include: Cake orders, delivery time date, ordering trends, mobile alerts, click tracking, email promo blasting tools

*status shows deliver 56%!

MaggieMudd|Mudslingers

Press"Wickedly, wickedly impressed..."CBS 5, Eye on the Bay

"HEAVEN ON A CONE: ‘MaggieMudd’s vegan ice cream. Come on—ice cream with less guilt? It’s just the best, whether it’s nondairy or not.’"San Francisco Magazine, Best impresarios of queer nightlife

"By far one of the coolest local ice cream shops around."Saturday Night Magazine, Best of Summer, July 2007

"What better reason to hit Bernal Heights than going for the best vegan ice cream ever? It’s amazing."San Francisco Chronicle, ON THE TOWN With Rusty Wells

"If I were a rich kid, I would buy this for all my friends every day." San Francisco Bay Guardian, Vice Cooler's top 10

"Best New Vegetarian Product"VegNews Magazine, Best of Show Awards 2007 Expo West

http://www.maggiemudd.com/freestyle/press/

MaggieMudd|Mudslingers

CustomersI have multiple food allergies, including gluten, dairy, cane sugar, soy and meat, and I never thought I'd be able to eat ice cream again. I was at Rainbow Grocery for the first time this weekend and bought a pint of your Chocococo flavor, and it was WONDERFUL! Wow! I am so impressed, I never would have known it was something I could actually eat! Then I looked up your website and was super excited to see that you are close to where I live (I am in El Cerrito). We will be visiting your shop sometime soon I can guarantee, but I just had to tell you now how thankful I am that you have created numerous flavors of ice cream that I can eat!

Veronica MorrisEl Cerrito, CA

Ok, so I moved out of San Francisco a few years ago and I have to say that I HAVE SORELY MISSED MY FREESTYLE!!!! Yesterday, I was sooooo happy to find you at my local whole foods in LA. HOORAY! I've been missing you guys a lot!!!!

LucyL.A.

I should mention that your ice cream is definitely the best non-dairy ice-cream I've ever had. Kudos to you for figuring out how to do what huge corporations have failed to do - create really superb diary-free ice-cream.

TSan Francisco

MaggieMudd|Mudslingers

Ice cream|Market

-The U.S. Ice cream market grew 24% between 1998 and 2003-93% of all households surveyed consume ice cream products-Consumer research indicated households with children reported eating more types of ice cream products as well as eating more servings of ice cream over a 30 day time period.-Retail sales of ice cream 2003 $8,766 millions (excludes WalMart)-Frozen yogurt /soy ice cream $301M

24% 2003-2008

$8,766 Millions ice cream retail sales-yr2003

MaggieMudd|Mudslingers

Dairy free, gluten free, vegan|Market

•Lactose•-From 30 to 50 million Americans suffer from the symptoms of lactose intolerance by the age of 20.-National Institute of Health

•-75% of all African Americans and American Indians and 90% of Asian Americans are lactose intolerant.•Vegetarian-Yr 2000-Vegans-1.7million (0.9% adults)-Vegetarians(includes vegan) 4.8million (2.5%)-Mintel Consumer Intelligence estimates the 2006 market for vegetarian foods to be $2.8billion (excluds produce, pasta and rice)

-7.6% of American adults never eat dairy products-According Harris Interactive survey

•Gluten-Free•-One out of every 133 Americans are sensitive to gluten-nsnbc

•-Published by Packaged Facts, the new report reveals that the market for gluten-free foods and beverages in the US currently stands at almost $700m, and is due to reach around $1.7b by 2010.

Appeals to a neglected market(Vegan, lactose, allergy)

30-50 Million Lactose Intolerance4.8 Million Vegetarians

$1.7 Billion Gluten-free Food Industry $2.8 Billion Vegetarian Foods

MaggieMudd|Mudslingers

Competitors| We are different

*Large selection Alternative, Dairy-Free*Local, Organic*Hi-Tech*Grocery Store Component

*Strong Retail Component*Super Premium*Tastes like real ice cream*Unique Flavors

RETAIL

WHOLESALE

MaggieMudd|Mudslingers

Promotions|How we really sell it

Trade ShowDonationsCouponsEmail Promotions

MaggieMudd|Mudslingers

We have International Appeal

Canadian and Chinese distributors have approached us to sell our products.

MaggieMudd|Mudslingers

Raise 1 millionOpen 60 franchise retail locations in 3 yearsWholesale expansion to national/international distribution5 million/year revenue at end of 3 year period.

Our Goal