INTRODUCTION Consumer Behavior in modern marketing, consumer is regarded as a king. It is the consumer who determines the growth, prosperity and even existence of a business…

PRESENTATION ON GUIDED BY: Prof. MANISH SIR PRESENTED BY: AMIT SHARMA GOURAV JAIN ROAD MAP INTRODUCTION & HISTORY HUMAN RESOURCE DEVELOPMANT DEPARTMENT PRODUCTION DEPARTMENT…

Submitted by : Kunal Suhail Akshay Rahul Shalik Sutapa Anand Milk Union Limited - AMUL The Brand Name Amul ³Priceless" in Sanskrit. The brand name "Amul,"…

A PRESENTATION SUBMITTED BY Sneha Manamohan Smruthy N. Pradeep ADVERTISING STRATEGIES â A COMPARISON History The journey of Amul ice creams began on 10th March, 1996 in…

1. SWOT Analysis On AMUL BUTTER S W O T 2. STRENGTHS Creative advertising with Amul Baby print ads High brand presence and visibility Availability of Amul butter is good…

Slide 1 REFLECTIONS OF 2012 WITH AMUL ADVERTISEMENTS Slide 2 50 years after it was first launched, Amul's sale figures have jumped. No other brand comes even close to…