Amul Brand INTRODUCTION THE TASTE OF INDIA, AMUL comes from the Sanskrit word Amoolya, means priceless. It was suggested by a quality control expert in Anand and it was chosen…

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A PRESENTATION SUBMITTED BY Sneha Manamohan Smruthy N. Pradeep ADVERTISING STRATEGIES â A COMPARISON History The journey of Amul ice creams began on 10th March, 1996 in…

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