SWOT AMUL

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SWOT AnalysisOn

AMUL BUTTER

S W O T

STRENGTHSSTRENGTHS

Creative advertising with Amul Baby print ads

High brand presence and visibility

Availability of Amul butter is good with large distribution network through retails, kirana stores, local distributors etc.

Affordable price and variable packaging

SWOT Analysis of AMUL BUTTER

Excellent product quality and trusted name

Credible brand name

Amul ads, relating to day-to-day issues.

These were popular and earned a Guinness world

record for the longest running ad campaign in the world.

WEAKNESSESWEAKNESSES

Some people don’t prefer butter form cow’s milk and prefer local homemade butter

Rare Advertising

No special offers for customers

Social media used ineffectively

SWOT Analysis of AMUL BUTTER

OPPORTUNITIESOPPORTUNITIES

No frills packaging for rural customers at lower cost

Tie-ups with corporates, hotels, resort chains etc.

Enter international market

Increase market penetration

SWOT Analysis of AMUL BUTTER

SWOT ANALYSIS - THREAT

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THREATSTHREATS

Local butter manufacturers

Low Fat  Low cholesterol butters like Nutalite

Reduction in consumption by health conscious people

Growing prices

The brand awareness of Amul Lite and Delicious very less

SWOT Analysis of AMUL BUTTER

SWOTAnalysis

Oppurtunity

Threats

Strengths

Weakness

As market dynammics are changing, AMUL needs to ensure that in the butter market segment it continues to hold a strong position.

Market leader Amul has to take some corrective measures to ensure that people know about AMUL LITE butter and AMUL DELICIOUS

Open up more AMUL parlours and run aggresive campaign for market penetration of AMUL Butter

Conclusion of Amul Butter’s SWOT Analysis?

Thank You!

Presentation by

Sagar Paul

Thankyou

CMS BUSINESS SCHOOLJain University