Introduction to Advertising Part 1: Foundations Chapter 1 Chapter Outline I. Chapter Key Points II. What is Advertising? III. Roles and Functions of Advertising IV. The Key…

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

1. Introduction to Advertising Prepared By Nijaz N 2. Defining Modern Advertising • Advertising is paid persuasive communication • Uses non-personal mass media to reach…

1. Advertising 2. A I D A AEARENESS INTERNET DESIERE ACTION 3. The process of delivering a message about ideas, goods and services, through the media, paid by an identifiable…

1. Advertising 2. AEARENESSAINTERNETIDESIERE DACTIONA 3. AdvertisingA defin –ition liver ing ao f deoods c essas, gTh e pro about ide sage s, throug tifiab h the lemes…

Unit 1 Research Techniques for Media Industries Welcome to Year 12 Media Studies!! On your desks you will find a questionnaire â please complete it by the time the song…

Unit 1 Research Techniques for Media Industries Welcome to Year 12 Media Studies!! On your desks you will find a questionnaire â please complete it by the time the song…

1. QuestionIs journalism a distinctoccupation or is it growing closer to marketing or evenadvertising? 2. Background• The ‘shelf-life’ of news has never beenshorter-…

1.  2. Demographics Vital statistics about human population Age Gender Income Education Race Etc. 3. Psychographics Psychological characteristics – many times determined…