Education Anatomy of Advertising

1. Anatomy of AdvertisingIntroduction to AdvertisingM. Larry Litwin, APR, Fellow PRSA© 20121 2. Or…A basic understanding of theAdvertising Profession 2 3. Portions taken…

Education Anatomy of Advertising pdf Black and White

1. Anatomy of Advertising Introduction to Advertising M. Larry Litwin, APR, Fellow PRSA © 2012 1 Or…A basic understanding of the Advertising Profession 2 1 2. Portions…

Education Rowan Intro to Advertising BIG Lecture No. 1

1.  2. Demographics Vital statistics about human population Age Gender Income Education Race Etc. 3. Psychographics Psychological characteristics – many times determined…