To understand and analyze the social media awareness of BMW with respect to its competitors.

Authors: Ekaterina Gritskevich, Aleksey Konovalenkov, Anna Lisa Kurzbauer, Nikolay Semakov, Tibor Verlics Supervisor: Prof. Dr. Tatjana…

Usage-based Insurance (UBI) is a rapidly growing market. Find out here the basics and how the UBI global study can help you start or grow your Telematics Insurance offering.…

Social CRM is a big challenge for 'traditional' CRM professionals and the automotive industry is one of those which can benefit from it the most. Social CRM has…

Are you addicted to data? Here's a self diagnosis to see if you're on the path to bad data habits, and some counter measures to put into action if you are.

HR / Talent Analytics orientation given as a guest lecture at Management Institute for Leadership and Excellence (MILE), Pune. This presentation covers aspects like: 1. Core…

Your social media team is falling short -- and it's not their fault. It's time to reevaluate your business objectives and SPARK across departments. Learn how to…

In Teamlyzer you can use the new open era of segmentation and certification standards. Tools like text analysis, multi-criteria segmentation, including badges or skills from…

In Teamlyzer you can use the new open era of segmentation and certification standards. Tools like text analysis, multi-criteria segmentation, including badges or skills from…