Social CRM is a big challenge for 'traditional' CRM professionals and the automotive industry is one of those which can benefit from it the most. Social CRM has…
Insights 2012, a new annual report that examines the key marketing trends and digital technologies that will impact businesses in the year ahead. Through a combination of…
The story so far in social networking has been the incredible growth in the numbers of people using them. But Wave 6 shows that in the future the biggest impact will come…
As social media programs grow, the need for a social media management system becomes evident for many companies. This paper dives into how to get buy-in for an investment…
? ! Social CRM Concept, Benefits and Approach to adopt A call for reviewing current CRM Strategy, Processes and Mindset throughout companies Fabio Cipriani November-2008…
Social CRM on a shoestring XPG Digital Marketing Clo Willaerts Yento, 24 May 2011 Customer Relationship Management ●Strategy for overseeing clients and sales prospects…
General Motors Social Media Introduction to Social Media 1 Website Our world has changed because of the Internet Today we are going to focus on the impact of Social Media…
Paradigm in Marketing: Social Media Applications and Generation Y Toni L. Gardner University of Central Florida Rosen College of Hospitality Management Technology Applications…