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Page 1: Social Media Surgery Guide and Q&A Deck for NetSquared

Social Media Surgery What is it? How can I host one?

Page 2: Social Media Surgery Guide and Q&A Deck for NetSquared

Social media surgeries are informal drop-in sessions where anyone from the voluntary and community sector can come and pick the brains of our 'surgeons' (helpful volunteers who understand the world of Twitter, Facebook and the rest).

Page 3: Social Media Surgery Guide and Q&A Deck for NetSquared
Page 4: Social Media Surgery Guide and Q&A Deck for NetSquared

What do Surgeries look like?

• Initial Introductions (what do people want to learn?)

• Pairing of Surgeons with Patients

• Usually 30 minute sessions

• Can be one-on-one or group discussions

• Keep it loose and informal!

Page 5: Social Media Surgery Guide and Q&A Deck for NetSquared

Recipe

1. A free room with wifi

2. A surgery manager (that’s you!)

3. 1+ Surgeons

4. 1+ Attendees

Page 6: Social Media Surgery Guide and Q&A Deck for NetSquared

The RoomCafe, bar, meeting room, empty office, co-working

space, etc.

Page 7: Social Media Surgery Guide and Q&A Deck for NetSquared

SurgeonsYour friends, previous #Net2 presenters, consultants,

social media clubs, marketing schools, etc.

Page 8: Social Media Surgery Guide and Q&A Deck for NetSquared
Page 9: Social Media Surgery Guide and Q&A Deck for NetSquared

Promotional Resources

• Email invitation for attendees

• Recruitment email for surgeons

• meetup.com event description

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Poster templates available

http://organizershandbook.

wikispaces.com/Social+Media+Surgery

Help for nonprofits and community groupsDo you need a hand in learning social media basics, like posting photos on Facebook or writing a tweet? Or maybe you have questions about how to track the clicks on your links, or use Facebook Insights? Bring your questions to our Social Media Surgeons!

#QHW�

Presented by:

Date:

Time:

Location:

RSVP:

SOCIAL MEDIA SURGERY

Page 11: Social Media Surgery Guide and Q&A Deck for NetSquared

Social Media Surgeon Kit

Page 12: Social Media Surgery Guide and Q&A Deck for NetSquared

Upping Your GameWant to make things a bit more polished? We're got support for that too.!

• Ask your patients to RSVP and identify their needs (see survey example - a google form that you can duplicate and edit)

• Recruit Surgeons to meet those needs

• Record your patient/surgeon interactions on the Social Media Surgery website

• Create short testimonial videos where your patients and surgeons share their story

• Find Corporate Partners for your Surgery


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