THE REMARKABLES Hw W w Wr-f-M Mr
THE REMARKABLES How to Win with Word-of-Mouth Marketing
2008
2008
• Facebook surpasses MySpace
• Twitter #22 social networking site
• 1rst iPhone released
2013
• 4 billion views/day
• 1.1 billion users
• 50 million users
More than
98% of Non-Profits are on Facebook
MDG Advertising, 2012
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!"#$·%&·%'·%·()!A body of practices, procedures, and rules used by those who work in a discipline
Heartbeats
• We3ite/blog content • SEO • Email marketing • Press releases • Online advertising • Social media updates
Remarkables
We Seth Godin
Remarkables • Cut through online noise
• Recruit new customers
• Inspire actions & activities
• Connect with influencers
• Tell a story
• Increase attention
• Improve web presence and SEO
“Safe is risky and risky is safe.” – Seth Godin
Do Something Amazing!
• A beauti5l, shareable crowd5nding site • Donors received a Certificate of Purchase
• Raised $32 million
• 2.5 million YouTube views • 90,000 petition signatures
Be Bold
• Activity book teaching elements of inbound marketing best practices
• Inspires 5n in an (overly) serious industry
• 25,000 downloads
What do Remarkables have in
Common?
Remarkables…
• Touch us emotionally
• Offer a compelling story arc
• Provide new, surprising information
• May have heroes and villains
Remarkables…
• Make us laugh (sometimes)
• Inspire us
• Reflect trends in popular culture
• Are highly shareable
8ps for making
Remarkables
Change the
Medium of the message
RIFF on what the Web loves
• Vine has more than 40 million users
• Great for mobile-based campaigns
• Making a vine video is a relatively easy ask
Enable user contributions
Build something use5l
Inspire others
Campaign
Killers!
Hello, Anyone Out There? You don’t have an engaged, motivated audience.
Problem Technique Your Remarkable is plagued by technical glitches.
Your Idea Sucks Enough said.
How to Measure
Remarkables
• Set clear campaign objectives
• Match objectives with measurable, online actions
• Top referring sites are key—keep an eye on them
• Measure campaign success against conversion rates
• Measure social media uptake
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Doubled Website Traffic Covered in top industry blogs
National media coverage
Fully-funded project
capulet.com
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