Mortein | The Remarkables Group

THE BRIEFMortein wanted to create a truly integrated and disruptive campaign to hero its new product, Mortein Rapid Kill Crawling Insect Killer.

The campaign was born out of the insight: Stop being afraid of bugs by thinking you have to spray half the can to stop them escaping.

TRG worked with Mortein to select 4 in!uencers who created a series of blog and video posts,

which were shared across their blogs and Facebook channels. The content took a fun and

cheeky approach to the topic of pest control.

The campaign performed exceptionally well on facebook due to the shareability of the content.

THEAPPROACH

THE RESULTS

850,000 Facebook Readers

7 BlogPosts

29,510UniqueVisitors

12,420 Social Interactions

Nearly 800 hoursreading