The Changing Digital Landscape 1 What your organization needs to prepare for Source: BrianSolis.com
Oct 31, 2015
The Changing Digital Landscape
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What your organization needs to prepare for Source: BrianSolis.com
Who am I? • Community organizer turned digital strategist • 10 years working with nonprofits and campaigns; 7 years
in digital • Currently Director, Digital Strategy for 4Site Studios
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2004 2006 2013
4Site Studios Creative agency that develops digital experiences and content for social causes to help grow, engage and sustain their community. Specialize in working with membership-based and distributed organizations that work on social issues related to health, education, science and the environment.
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Emerging Trends in Digital
for 2013 and beyond.
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All content is created equal.
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Owned Content
Social Media
Paid Ads
Email SMS
Earned Media
Old Model: Hub and Spoke
Earned
Owned
Borrowed (Curated)
Paid
New Model: Converged Content
Shared Content
Augmented Content
Content Partnerships
Branded Content
Sponsored Content
Content is now paid media.
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Organizations need to “pay-to-play” to increase reach and engagement.
Designing for mobile isn’t enough.
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We will see an increasing emergence of connected devices in the home.
Source: Nielson 2012 Social Media Report
Organizations will become “lean”.
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Organizations will take an iterative approach to products and campaigns.
More DIY nonprofits will emerge.
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Organizations will build digital solutions to the social issues they seek to solve.
Building community will be a core business function.
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Organizations will adopt customer experience design practices from industry.