Daniel Russell's NetSquared DC presentation

280k visitors 644 links

and an LA Radio Show

Building BUZZ with

Creative Content

67% of marketers say blogs are the most effective method

of content marketing

Opportunity

Credit: Technorati

Credit: HubSpot

55% NPR

35% NY Times

Percent of social shares that were sponsored content:

•  2.5 million blog posts daily

Challenge

Credit: Technorati, Parse.ly

•  3.2 days is the median lifespan for content

1. Test Channels

2. High Value Content

3. Amplify Opportunities

3 Focuses

1. Test Channels

•  Match target market with the right social platforms

•  Cultivate a “get the ball rolling” base

•  Test out different genres of content

News

Guides

Funny

Stats

2. High Value Content

•  Focus on your best channel

•  Make content shareable or “viral ready”

•  Promote content on non-social forums

3. Amplify Opportunities

•  Assume people are bad at promoting their content

•  Apply your channel strategies to outside content

•  Make their message shareable

v Our launch story was featured on the front page

v Reporter contacted me offering to cover Attentiv in the future

v We kept the ball rolling as long as we could

- Test and pick the best channels - High-value shareable content - Amplify, keep the ball rolling

Takeaways

Thank You Email:

[email protected]

Twitter: @dnlRussell