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OSNOVE MENADŽMENTAIII
dr Dejan Erić
BBA – 2005.
7/21/2019 Osnove Menadzmenta - III Glava
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III – RAZVOJ MISLI OMENADŽMENTU
• Pitanja kja !"# ana$i%i&ati'• () P&"*i+t&ija #i+$i ,-&a$janj,• 2) D-&in+i , /I/ "k, -&"t"1" -&"*+tanika
na,1n #"na*3#"nta 4,-&a$janja)• ) 6$a+i1na 7k$a – i7" -&aa8a• 9) :k$a #"*j,$j,*+ki; *n+a i <i;"ji&i+ti1ki
-&i+t,-i• 5) 6antitatina 7k$a i na,k" ,-&a$janj,• =) Si+t"#+ki -&i+t,-
• >) Sit,a8ini knti"nti -&i+t,-i
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RAZVOJ MISLI O MENADŽMENTU6RAT6A PREDISTORIJA
• M"na*3#"nt – &$ +ta&a aktin+t
• M"na*3#"nt , -&"*,%"!, – k&aj /VIII – -1. /I/
• 6&"ni – +ta&i k$ik i +a1,ani -i+ani t&ai• 5000 -.n.". – S,#"&+ka 8ii$i%a8ija – $in"n" -$1"
• 2>00 -.n.". – Ei-at – -i&a#i*"? *j"nj" *&3ani;
-+$a• (@00 -.n.". – Vai$n – a#,<a&ij" %aknik
• =00 -.n.". – 6ina – S,n T%,? 6n,1ij"
• 95050 -.n.". – C&1ka – Sk&at? A&i+tt"$
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RAZVOJ MISLI O MENADŽMENTU6RAT6A PREDISTORIJA
• 200 -.n.". 900 – Ri#• S&"*nji "k -j"*ini "$"#"nti ,-&a$janja *&3aa?
j+ka? jani &a*i? 8&ka• XVIII vek - INDUSTRIJSKA REVOLUCIJA• James Watt 4(>=(@() -a&na #a7ina 4(>=5)•
Richard Arkwright 4(>2(>2) -a&ni &a%<j (>>=• M. Bolton, E. Witney -&i&"*ni8i? -k,7aaj, *a&"7" -&akti1n" t";ni1k" -&<$"#"
• A. Smith 4(>>=) – n"i*$jia &,ka t&3i7aF?+-"8ija$i%a8ija? &a*n" *ii%ij"
7/21/2019 Osnove Menadzmenta - III Glava
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RAZVOJ MISLI O MENADŽMENTU/I/ VE6
• /I/ "k Da$ji &a%j a%a MENADŽMENT PUTEMPOKUAJA I !REAKA
• M nij" na,ka? -+tj" -j"*ina1ni *-&in+i
• Charles Babbage 4(>2(@>() – ana$iti1ka #a7inaF? -&i -&in8i-i – %na1aj +-"8ija$i%a8ij" i -*"$" &a*a? #"t*i %a -*i%anj" -&*,ktin+ti? *"$j"nj" -&ita
• Robert Owen 4(>>((@5@) -<$j7aa &a*n" i 3itn",+$" &a*nika? +a#*i+8i-$ina i *&n+t
• aniel McCall!m 4(@(5(@>@) -+tai -j"*ina1n" -&in8i-" 4a,t&it"t? *&n+t? in&#a8ij")? %a1"tnik
&ani%a8in" 7"#"
7/21/2019 Osnove Menadzmenta - III Glava
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POJAVA 6LASIGNE :6OLE
• 6&aj /I/ – -1"tka // "ka – &a+t" -t&"<a%a +i+t"#ati%a8ij# %nanja
• Pitanja kja *#ini&aj, – 6ak -"!ati
-&i%*nj,' 6ak -*i!i -&*,ktin+t%a-+$"ni;'
• (@@=. "enry #owne – $n%en&er
kao ekonomistaF – -t&"<a
k&"i&anja n" na,k" –
MENADŽMENTA
7/21/2019 Osnove Menadzmenta - III Glava
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POJAVA 6LASIGNE :6OLE
• Pjaa 6LASIGNE :6OLE +a -&a8a
• I – Na,1ni #"na*3#"nt
• II – 6$a+i1na &ani%a8ina t"&ija• III – T"&ija <i&k&atij"
7/21/2019 Osnove Menadzmenta - III Glava
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6LASIGNA :6OLA – NAUGNI
MENADŽMENT• R*na1"nik – 'rederick W. #aylor
4(@5=((5)
• In3"nj"&? *,a -+$na ka&ij"&a?
• O+nni -&<$"#i – kak -"!ati -&*,ktin+t?kak #tii+ati %a-+$"n" *a -&i;at" n"#"t*"
• Naj-%natij" *"$ (rinci)i na!*nog !)ra+l&an&aF
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6LASIGNA :6OLA – NAUGNIMENADŽMENT
• 9 <a%i1na -&in8i-aH
• I – Ra%j -&a" na,k"
• II – Na,1na +"$"k8ija i &a%j &a*nika
• III – Na,1na <,ka i t&"nin &a*nika
• IV – Sk$a*ni *n+i i +a&a*nja &a*nika i #"na*3"&a
7/21/2019 Osnove Menadzmenta - III Glava
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6LASIGNA :6OLA – NAUGNIMENADŽMENT
• OSTALI PREDSTAVNIIH• "enry antt 4(@=((() +i+t"# <n,+a ,
na&a*jianj, %a-+$"ni;? *ija&a#...
• 'renk - illian ilbreth +t,*ija -k&"ta• ". 'ord -k&"tna t&aka – M*"$ T
• Najva"niji d#$rin#%i M. -+taj" na,ka #"nta$na &"$,8ija &#,$i7, +" -&in8i-i? -"!aa -&*,ktin+t? &a+t" #tii+an+t &a*nika
• Kri&ika ,ni"&%a$n+t -&in8i-a? %a-+ta$ja +"$j,*+ki akt& "kn#+ki 1"k
7/21/2019 Osnove Menadzmenta - III Glava
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6LASIGNA :6OLA – 6LASIGNA
ORCANIZAIONA TEORIJA• T&a8 – "enri 'ayol 4(@9((25)
• P+#at&a 8"$k,-n, &ani%a8ij,•
Daj" -&, %ak&,3"n, t"&ij, #"na*3#"nta• $ana *-&in+aH• I - Ak&ivn#%&i #r'ani(a)ije t";ni1k"?
k#"&8ija$n"? inan+ij+k"? &a1,n*+t"n"?
<"%<"*n+ti? a*#ini+t&a8ija
G : G
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6LASIGNA :6OLA – 6LASIGNAORCANIZAIONA TEORIJA
• II - Ak&ivn#%&i ad*ini%&riranja +*enad"*en&a) -&"*i*janj" i -$ani&anj"? &ani%anj"?
na&"*jianj"? k&*ina8ija i knt&$a• III - Prin)i$i #r'ani(#vanja – (9 -&in8i-a? n-&.
&a*n" *ii%ij"? a,t&it"t? *i+8i-$ina? j"*in+t
k#an*anja? &"*? -&ai1n+t.....
G : G
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6LASIGNA :6OLA – 6LASIGNAORCANIZAIONA TEORIJA
• Ma/ Webber 4(@=9(20) +8i$? i$% • T&a8 t"&ij" BIRO6RATIJE 4,IROKRATSKI
MENADŽMENT)
• Ra%$ika ti-a a,t&it"ta Ra8ina$n-&aniT&a*i8ina$ni a&i%#at+ki
• D"ini+a -&in8i-" <i&k&atij"H ja+na -*"$a
a,t&it"ta i *&n+ti? ;ij"&a&;ija? i%<& i -+ta$j"nja na +n, %nanja i +t&,1n+ti? -&&a#i&ana i *"ini+ana ka&ij"&a? 1&+ta -&i$a...
• O+ta$i M.(. 'ollett ? C. Bernard
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SOIOPSIOLO:6I PRISTUP• I KOLA MEDJULJUDSKI. ODNOSA• Na+taj" 0i; *ina // "ka -a&a$"$n +a
"k+-"&i#"nti#a , "awthorne• a%" – (292> (2>0 – ((2• T"+ti&ani -&in8i-i na,1n ,-&a$janja• U i7i# a%a#a ,k$j,1"ni -+i;$%i – ,1"n "$iki
%na1aj $j,*+k akt&a
• Elton Mayo 4(@@0(9) 1"k +8ija$n <i!"• M – ,+#"&aanj" $j,*i i *n+a i%#"*j, nji;• Ve/ika $a"nja Vi%#k *#ra/ 0ad#v#/j%&v# na
$#%/1 Vi%#ke $er2#r*an%e
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SOIOPSIOLO:6I PRISTUP
• II ,I.EJVIORISTI3KI PRISTUPI• Da$ji &a%j * +&"*in" // "ka
• V"$iki <&j a,t&a i *-&in+a• "!go M!nstenberg in*,+t&ij+ka -+i;$ija
• Abraham Maslow #tia8ina t"&ija
-t&"<a
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SOIOPSIOLO:6I PRISTUP• II ,I.EJVIORISTI3KI PRISTUPI
• . Mcregor t"&ij" / i K
• C. Argyris, R. ikert, 0. a+is, '. "er1berg ....
• Naja3niji *-&in+iH ,ka%,j, na %na1aj $j,*i?ta&aj, na -itanja 4#tii+anj"? -na7anj"?&,-"? ti#"? kn$ikt"? $i*"&+t? ...)
• Dana+ – Or'ani(a)i#na &e#rija Or'ani(a)i#n#$#na4anje 4 nia -na7anja – in*ii*,a$ni?&,-ni? &ani%a8ini)
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6VANTITATIVNA :6OLA
• Pjaa 0i; *ina // "ka i tk# II +. &ata• P*&a%,#"a k&i7!"nj" kantitatini; *i+8i-$ina i
&,*ja , &"7aanj, #"na*3"&+ki; -&<$"#a
• (@ – Blackett – #$era)i#na i%&ra"ivanja +i+t"#i -&tia%*,7n" *<&an" 4&a*a&)
• Pj"*ini -&"*+tani8i i *-&in+iH Nj#an i
M&"n+t"n – t"&ija ia&a? 6ant&ii8 – in-,t,t-,t ta<"$"? Vin"& – in&#atika
• P+$" &ata – -&i#"na kantitatini; #"t*a , <i%ni+,
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6VANTITATIVNA :6OLA
• P#a%, , &"7aanj, #ni; -&<$"#a – ,-&a$janj"%a$i;a#a? a$ka8ija &"+,&+a? <&t? +#anj"nj"t&7ka....
• S,7tina -&i+t,-aH Sk,- kantitatini; &,*ja? -#a3, , *n7"nj, *$,ka i #,!aaj,&a8ina$n *$,1ianj"
• U +"<" *ana+ ,k$j,1,j,H• () Na,k" ,-&a$janj,
• 2) O-"&atini #"na*3#"nt
• ) In&#atik, i ,-&a$ja7k" in&#a8in" +i+t"#"
7/21/2019 Osnove Menadzmenta - III Glava
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SISTEMS6I PRISTUP
• Pjaa – +&"*in# // "ka• 6&"ni – <i$ !dwig +on Bertalan22y 4(0((>2) OPTA TEORIJA SISTEMA
• 0. Bo!lding – (5= – ;ij"&a&;ij+ki; +i+t"#a• Si+t"# +k,- -"%ani; "$"#"nata kji +, &a%$i1iti
a ,nk8ini7, ka 8"$ina
• E$"#"nti t"&ij" +i+t"#a – +a$"*aanj" *n+a8"$in" i *"$a Stanj" &ant"3"? Ot&"n+t?P&atna +-&"a? Sin"&ija?...
7/21/2019 Osnove Menadzmenta - III Glava
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SISTEMS6I PRISTUP• #. (arsons – Saka O. +" +a+tji i% -*+i+t"#aH
• () T";ni1k• 2) O&ani%a8in i
• ) In+tit,8ina$n
• 0NA3AJ5
• U1aanj" &ani%a8ija ka %ak&,3"ni; +i+t"#a
• Ra%,#"anj" *n+a 8"$in" i *"$a• Ana$i%a ,ti8aja -&#"na , n"k# * -*+i+t"#a
• P#a3" , &a%,#"anj, "%a O. i k&,3"nja
• Ai&#i7" +" INTERDISIPLINARNOST , M.
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6ONTICENTNI PRISTUP
• Pjaa =0>0 *ina // "ka• V"$iki +t"-"n -&#"na , k&,3"nj,• N"#a j"*n naj<$j" na1inaF
• S" %ai+iF -&i+t,-i #"na*3#"nt, %ai+" *knk&"tn" +it,a8ij"
• D+ta *-&in+a J. Woodward, J. albraith
• a) N"#a ( na1ina M. i <) +aki na1in M. nij" -*j"*nak "ika+an , +i# &ani%a8ija#a
• Na ti# +na#a na+taj" kn8"-t
S#RA#E$JS0O ME3A4ME3#A