Stephanie Caruso, Paige Mullen, Brett Peters, Mari Stroh
Agenda
● Foursquare and its use in B2B● Activity round 1● Industries that use Foursquare● Activity round 2● Benefits, challenges, and success of Foursquare ● The future● Activity round 3● Questions
What is Foursquare?
● Location-based social media app● Makes ‘checking in’ a game● Become the ‘mayor.’● Earn points, badges and specials
http://vimeo.com/35640651
In B2B
Foursquare Businesses Customers
Activity Round 1
DA ROOLZ:● Three 60 second rounds● ‘Check in’ by writing your name as many
times as you can● Cannot ‘check in’ twice in a row● The winner has the most check ins, and will
be the ‘mayor’ of each location
In B2B Industries
• Hotelo Applications of foursquare already existo Creative Promotionso List of nearby attractions to engage with guests
● Retail
○ Drive awareness and foot-traffic sales
○ Chance to win tickets to Fashion Week
• Food & Beverageo Discover new restaurantso GrubHub
• Entertainment
Industry Spotlight
• VH1 uses Foursquare for Save the Music in 2011
• Fans that follow VH1 could earn a limited edition Save the Music badge for checking into any music venue
• 35,000 users unlocked the badge
Business Application Examples
• Walgreenso $1,000 gift card giveawayo 500 tips
“Marketer’s dream - it is measurable and drove customers to the store” - Adam Kmiec, Walgreens head of social media
• Redboxo Free Movie Monday promotion
• Pepsio Pepsi Summer Fun badgeo World Series tickets or other prizeso Brand Awareness
Activity Round 2
Let’s go again! You know what to do. Ready? Set. Go.
Benefits & Challenges
Benefits:
• Positive WOM
• Get people in the door
• Hear tips and reviews from customers
• Unique content and Pictures
• Create business buzz through competition
Challenges:
• Lack of involvement, low user rates
• People “Don’t get it”
• Not concrete results
Tracking Success
• Increased Positive WOM
• By signing up for Foursquare’s free merchant platform, it includes access to your venue stats dashboard that lets you track your customer foot traffic over time.o Business Analytics
Future Trends• Groupon → Specials and discounts
• Grubhub → Home delivery
• Night flyer → Nightlife promotions and specials
• App Collaboration
• Check-in based incentives (coupons) o Increase saleso Gets people in the dooro Check-in act as WOM
Activity Final Round
Go big or go home. This one is for all the marbles.
Conclusion
● The essence of Foursquare is its promotions, making it an idea avenue for businesses
● It was built to help businesses enter the conversation that consumers are already having
● Foursquare has expanded its B2C applications, but still has a long way to go before it masters B2B use
Thank you
Questions