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B2B marketing in 2014: Where are we now? Key factors defining the shape of B2B in 2014 By Joel Harrison Editor-in-chief, B2B Marketing
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B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

Oct 21, 2014

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Marketing

Editor-in-Chief @ B2B Marketing, Joel Harrison, sets the scene for The Future of B2B Marketing Web Strategy by exploring some of the key trends impacting the industry.
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Page 1: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

B2B marketing in 2014:

Where are we now?

Key factors defining the shape of B2B in 2014

By Joel Harrison

Editor-in-chief, B2B Marketing

Page 2: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

To boldly go…

Page 3: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

www.b2bmarketing.net

About B2B Marketing Our content journey

Page 4: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

1. The recession is over (or so it seems)

Page 5: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

2. We are all now compulsive content consumers

Page 6: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

3. Marketing is the future… sales is the past

Page 7: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

4. Coming to a workplace near you: Generation Y

Page 8: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

5. The digital switchover has only just begun

Page 9: B2B Marketing in 2014 - What's Changing? Joel Harrison, B2B Marketing

Thanks for listening.

“There has never been a better time to be a B2B marketer”