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Page 1: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

By Kyle Walker

Bad Design: To-Go Container – Piatto Felice (Redifer)

Page 2: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Allows customer to conveniently carry meal

Holds one pasta entrée, plus breadstick

Functions and Benefits

Page 3: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

No room for plastic utensils

Breadstick space too short

Entrée space too full

How does it fail?

Page 4: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Dimensions (L x W x D)Container:19 x 19 x 3 cm

Entrée Dish: 17 x 11 x 3 cmBreadstick Dish: 17 x 7 x 3 cm

Utensil LengthsSpoon: 16 cm

Fork:17 cmKnife: 19 cm

Dimensions

Width

Leng

th

Page 5: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Increase container length Container: 20 cm Compartments: 18 cm

Decrease knife and fork length (16 cm)

Proposed Solutions

20 cm

Page 6: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Larger Container: Bulkier, less convenient?

More expensive

Smaller Utensils: More difficult to use?

Possible Downsides to Proposed Solutions

Page 7: Bad Design:  To-Go Container –  Piatto Felice  ( Redifer )

Pictures: Myself Containers supplied by Piatto Felice, South Food District at Redifer

References


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