Webit Congress 2013 - Digital Intelligence & Online Marketing in Istanbul

Increasing ROI with Digital Intelligence

Thesis One. Data-Driven Companies perform stronger&

will take the Lead

Thesis One. Data-Driven Companies perform stronger&

will take the Lead

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BusinessOptimization

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Data CollectionReportingAnalysis

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DataIntegration

Input (Time, Effort)

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DigitalIntelligence

BusinessOptimization

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Statistics Web AnalyticsDigital

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Digital Intelligence Model©by Ralf HaberichData CollectionReporting

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DataIntegration

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Thesis Two. Offline and Online need to interactto

gain more Success

Thesis Two. Offline and Online need to interactto

gain more Success

C A S E S T U D Y„Model Selection via eCommerce“C A S E S T U D Y„Model Selection via eCommerce“

Is a blonde modelthe best choice

to sell bikini online?

Is a blonde modelthe best choice

to sell bikini online?

Fashion Brand re-structured photo shootsby analysing the model impact on sales and

increased orders by 38% to achieve a seasonalturnover increase of $960,000.

Google YES because

Thank You.

Ralf Haberich, CCO | [email protected] | webtrekk.com