Webit 2012 summary

What is going on in mobile&social media

Facts from the keynote speakers of webit2012 Conference,Istanbul

New Concept : Always Adressable Customer

Customers are always adressable thanks to :

0Multiple devices0Multiple locations0Being able to access the internet frequently

Facts On Mobile Internet

0 In 2010 mobile internet usage was 9%

0In 2011 mobile internet usage was 22%!

Smart phones are expected to cannibalize desktops in the near future!

Mobile Connectivity

0Mobile connectivity is the catalyst for growth in top 20 fastest growing economies.

060% smart phone penetration is expected in developed markets, in very near future.

0Mobile connectivity improves many aspects of life from Banking to Education, Agriculture and Health

Mobile connectivity makes communities more social and gives people a voice!

Turkey Facts

014% smart phone penetration in mobile phones046% of new mobile phone sales are smart phones044% log on everyday088% use their smart phones on the go0Expected to be 3rd country over the next couple of

years according to App download

Changing Patterns in Customer Behavior

0Enormous amount of information0Social sharing&engaging0Shortened purchase cycle0Shop any time

Customers are in control!Push Strategy vs. Pull Strategy

E-Commerce

02011 Volume : 4 billion USD02012 Expected Volume : 10 billion USD (revised from

7 billion USD)

Minimal steps are required for easier shopping!

New Concept : Digital Self

0 It is every click, tap&key stroke we make on a connected device

0A lot can be predicted from knowing someone’s digital self

0Digital self makes targeted marketing possible

However, be careful about the relationship you set up with a customer! Don’t push boundaries too much!

Location Based Services On The Rise!

028% of all US adults uses social location based services

0126% increase in access of social sites from mobile devices compared to just one year ago

068% of social networking users are on mobile device

Multi-Screen World04 screens are used simultaneously

0 Tv0 Notebook/Desktop0 Tablet PC0 Smart Phone

0 85% of mobile/PC users access the web while wathcing TV

A marketer has to be on these 4 devices at the same time to be successful!24% lift in recall in multi-screen campaigns!

The Rise Of The Platforms0 Be present on the platforms

0 Search engines0 Social platforms0Websites0Displays0 Youtube0Offline channels 0Mobile

Interactive advertising important! Connect with people!Invite people, let them express theirselves!