Stephanie Hospital/ Orange Digital- Webit 2013

DRAFT Mobile revolution … From digital media to connected life: Digital advertising, video, wearable

technologies,internet of things, the quantified self, new interfaces, what’s next?

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From a floor to your eye: an history of computing

1960 1980 1990 2015?

Analog Digital

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In 2013 more smartphones and tablets have been sold than PC

In 2013, 75% of newly acquired devices were smartphones. More than 1 billion of smartphones will be sold compared to 140 millions desktop PC in 2013 and 230 millions tablets. In may 2013, the mobile internet traffic represented 15% of the internet traffic and will be 30% in 2015. Nearly 1/3 of UK pages viewed are from mobile and tablets.

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In 6 years online more than doubled its share of all media revenues : 1 in 4 ad€s go to online in 2012

Source:

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Online for the first time overtakes print newspapers ad spend and become 2nd biggest media category in Europe

Source:

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Mobile video shows tremendous usage growth in one year in Europe

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Mobile advertising is explosing in Asia Pacific and America as rest of world trails behind

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Facebook and Google are paving the way for mobile advertising

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4G subcriptions reach 1.5 bn by 2017 providing new opportunities for media

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TV meets the internet

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Social TV everywhere

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Advertising is becoming more and more tech

13 Programmatic already account for 30% of digital sales in US and UK

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Every five years a word is dominating the CE industry

1990 : Portable

1995 : Digital

2000 : Connected

2005 : Mobile

2010 : Smart

…

2015 : Wearable ?

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Sensors price decrease open the way to the internet of things

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What’s next ? Smartphones are incorporating more and more sensors

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Internet of Things is the next digital revolution

Home

2nd screen

Self Care Care

Mobility Sports

Entertainment

wearable cameras sport tracking wellness and e-health smart Clothing motion and brain trackers smart Watches smart Glasses 300 to 500 million devices sales per year in 2017-2018 according to ABI research compared to 1,7 billion smartphones Mobile is core and the communication hub

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Wellness and health : to casual trackers for activity …

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Smart clothing

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Motion and brain trackers : new interfaces

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Second screen

On your wrist and hand….

…or for your eyes only ?

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50,000,000,000 ÷

3,000,000,000 ≈

17 devices per connected people

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New data for new services and new revenue

Internet of Things drives data usage – Objects with SIM integrated will add new revenues – Objects using smartphones as hubs will increase data usage and

could drive data plans upsell

Internet of Things will help develop new added value services – New subscribing services, meaning new revenues and an anti-churn

effect

Internet of Things data will help enhance our customer knowledge

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So what for Greece ? The US is no longer the center of the online Universe

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So what for Greece ? Economic growth is about innovation

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Adapt !!

@stephhospital

Thank you