IS SOCIAL THE NEW SEO? GLEN CONYBEARE CHIEF COMMERCIAL OFFICER @STICKYEYES
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
IS SOCIAL THE NEW SEO?
GLEN CONYBEARE CHIEF COMMERCIAL OFFICER
@STICKYEYES
SEO was dead easy…
SEO is now dead ?
Not dead, just tougher
25%
25%
50%
Technicals Content Authority
SEO TODAY
The three pillars: 1. Technical work 2. Content 3. Authority Enhancement
AUTHORITY WHAT?
• Earned not bought links • PR • Shareable content • Great creative • And most definitely social
“YES, SOCIAL SIGNALS ARE PART OF OUR ALGORITHM”
Matt Cutts Heads of Google Web Spam team
Great News!
So why do so many companies fail?
Meet Bob
“I’ve got your recommendations
but…..”
“I need a few weeks to get it round the various
departments”
“IT have said they can’t do it yet/don’t want to do it”
“PR have said the idea needs to go through them/their agency”
“I need to get the social guys involved”
THE ENEMY
Your CEO
PR
Social
SEO
Content
Brand teams
IT
Partnerships
SEO
SEO SEO
SEO
SEO
SEO
SEO
WHAT DRIVES SEARCH VOLUME?
Who’s doing it right?
“We have dissolved the SEO and social media teams in their traditional form, and remoulded them to be more consumer value and campaign-centric”
“Where MSM has been most successful (from its core employees to its board) is by being very ambitious and progressive in removing organisational barriers..”
CONVINCING THE CEO
RESULTS
Insurance 60,500 Car Insurance 550,000 Loans 200,000 Cheap Car Insurance 135,000 Credit Cards 90,000
2nd 1st 1st 2nd 1st
Monthly revenue from those 5 terms in the UK alone is
worth circa
€1,500,000
That’s the figure to share with your CEO
SUMMARY
Social isn’t the new SEO
It’s just one part of it
SEO success requires organisational change
Stop blaming Bob!
BLAME THIS GUY
Related Documents
