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Crowd Sourcing The Future of Marketing Campaign Development Gillian Muessig, President & Co-founder, SEOmoz October, 2011
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Page 1: 2011 10 webIT Keynote: Crowdsourcing

Crowd SourcingThe Future of

Marketing Campaign Development

Gillian Muessig, President & Co-founder, SEOmoz

October, 2011

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FOCUS GROUP

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FACEBOOK GROUP

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LINKS: HOW WE GET AROUND

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LINKS: VOTES OF POPULARITY

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LINKS: A REALLY BAD SIGNAL

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LINKS: A REALLY BAD SIGNAL

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SOCIAL SIGNALS

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SOCIAL SIGNALS

Users: 50mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

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SOCIAL SIGNALS

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GOOGLE PIVOTS

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IMMEDIACY

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SENTIMENT

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FOCUS GROUPS ARE BOGUS

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FOCUS GROUPS ARE UNCOMFORTABLE

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YOU’RE NOT PARANOID

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IT’S THE BEST WE HAD

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CROWD SOURCE FUNDING

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CROWD SOURCE FUNDING

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CROWD SOURCE FUNDING

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CROWD SOURCE DONATIONS

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CROWD SOURCE DONATIONS

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CROWD SOURCE INVENTIONS

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CROWD SOURCE SIMPLE TASKS

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CROWD SOURCE SIMPLE TASKS

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CROWD SOURCE MARKETING

Involvement Marketing

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HELLO, FACEBOOK & FRIENDS!

Users: 50mm 750mm 200mm 120mm 10mm

Users: 14mm Millions 14mm 6.5mm

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ASK ME ANYTHING

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TEXT

What color do you feel like this morning?

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A SIMPLE QUESTION

What color do you feel like this morning?

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MARKETERS SOULS SING!

More than 1000 responses within 1 hour

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POETRY

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WHAT CAN YOU DO WITH IT?

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HEADS UP, CORPORATE BUYERS!

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INDUSTRIAL DECISIONS

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ASK US; WE’LL TELL YOU

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GET SOME PERSPECTIVE

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MASS MARKETED PRODUCTS

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INDUSTRIES IN NEED OF PIVOTING

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OPM

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SOME PEOPLE DON’T ASK

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THOUGHT LEADERS

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THOUGHT LEADERS DON’T ASK DIRECTIONS

Apple

Industrial, soft goods, hospitality

Industrial, soft goods, hospitality

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FINAL THOUGHTS

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Q+A

Use the code: WebIT201145 days to play w/Mozzers

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