Crowd Sourcing The Future of Marketing Campaign Development Gillian Muessig, President & Co-founder, SEOmoz October, 2011
May 13, 2015
Crowd SourcingThe Future of
Marketing Campaign Development
Gillian Muessig, President & Co-founder, SEOmoz
October, 2011
FOCUS GROUP
FACEBOOK GROUP
LINKS: HOW WE GET AROUND
LINKS: VOTES OF POPULARITY
LINKS: A REALLY BAD SIGNAL
LINKS: A REALLY BAD SIGNAL
SOCIAL SIGNALS
SOCIAL SIGNALS
Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
SOCIAL SIGNALS
GOOGLE PIVOTS
IMMEDIACY
SENTIMENT
FOCUS GROUPS ARE BOGUS
FOCUS GROUPS ARE UNCOMFORTABLE
YOU’RE NOT PARANOID
IT’S THE BEST WE HAD
CROWD SOURCE FUNDING
CROWD SOURCE FUNDING
CROWD SOURCE FUNDING
CROWD SOURCE DONATIONS
CROWD SOURCE DONATIONS
CROWD SOURCE INVENTIONS
CROWD SOURCE SIMPLE TASKS
CROWD SOURCE SIMPLE TASKS
CROWD SOURCE MARKETING
Involvement Marketing
HELLO, FACEBOOK & FRIENDS!
Users: 50mm 750mm 200mm 120mm 10mm
Users: 14mm Millions 14mm 6.5mm
ASK ME ANYTHING
TEXT
What color do you feel like this morning?
A SIMPLE QUESTION
What color do you feel like this morning?
MARKETERS SOULS SING!
More than 1000 responses within 1 hour
POETRY
WHAT CAN YOU DO WITH IT?
HEADS UP, CORPORATE BUYERS!
INDUSTRIAL DECISIONS
ASK US; WE’LL TELL YOU
GET SOME PERSPECTIVE
MASS MARKETED PRODUCTS
INDUSTRIES IN NEED OF PIVOTING
OPM
SOME PEOPLE DON’T ASK
THOUGHT LEADERS
THOUGHT LEADERS DON’T ASK DIRECTIONS
Apple
Industrial, soft goods, hospitality
Industrial, soft goods, hospitality
FINAL THOUGHTS
Q+A
Use the code: WebIT201145 days to play w/Mozzers
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